Accenture Commits to Expanding its AI Vision with Adobe

Focusing its AI strategy on company transformation, Accenture partners with Adobe to develop industry-specific solutions using Gen AI to empower businesses

Increasing numbers of businesses are shifting focus to prioritise AI, in order to capitalise on the transforming digital landscape.

Accenture is no different, having committed itself to advancing its generative AI (Gen AI) progress. The company has recently expanded a twenty-year partnership with Adobe to co-develop industry-specific solutions using Adobe’s Gen AI model, Firefly.

The organisation has committed itself to reinventing the processes businesses need to advance AI and data capabilities. According to the company’s own research, whilst business leaders are positive about the potential of Gen AI, only 31% of organisations say they have actually started investing significantly in these initiatives.

Through partnerships like these, Accenture seeks to offer solutions to clients that help them navigate a changing working world and better transform their business with responsible AI.

Harnessing Gen AI to accelerate supply chain transformation

The expanded partnership between Accenture and Adobe aims to have an initial focus on the retail and consumer goods, automotive, financial services and health industries. Its solutions will leverage Accenture’s extensive data and AI engineering capabilities and systematic approach to responsible AI, in addition to its approach to driving unified brand experiences. 

Integrating these with Adobe’s suite of Gen AI solutions and client systems hopes to enable businesses to achieve greater value with AI faster. This value aims to be globally consistent, locally relevant and industry specific.

Furthermore, Accenture engineers will be trained to be Adobe Firefly specialists, enabling them to offer support to clients deploying Gen AI within their businesses.

Research has shown that, whilst businesses are keen to invest in AI developments, their strategies are not yet robust or ready enough to harness the technology to its full potential. With this in mind, Accenture is dedicated to advising businesses to reskill and upskill employees, in addition to building new capabilities around AI to unlock greater value.

“Brands today are looking for ways to go beyond experimenting with Gen AI to achieve real impact,” said David Droga, CEO at Accenture Song. “By bringing together Adobe technology with Accenture Song’s tech-powered creativity, we can help democratise the ability for teams to develop creative assets and accelerate content supply chain transformation.”

Accenture seeks to double its AI workforce

As an organisation, Accenture seeks to help its clients capitalise on AI growth. Its broad services across strategy, consulting and technology is highlighted even further when taking into account that the company had more than US$600m in new Gen AI bookings last year, taking it to US$1.1bn in Gen AI sales in the first half of 2023 alone.

The company now has more than 53,000 skilled data and AI practitioners.

“We are running our business with rigour and discipline, and we remain on track with the business optimisation actions we announced last year to reduce structural costs to create greater resilience,” Accenture CEO Julie Sweet said in a recent earnings call.

Collaboration also remains at the heart of the company’s AI ethos, having also partnered with SAP towards the end of 2023 to support businesses in adopting Gen AI and accelerating cloud-based transformations.

“An enterprise-wide AI rotation requires a strong data foundation,” Julie Sweet continued. “You can't just jump to the great data foundation. You need to be in the cloud. You've got to have modern platforms.”

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