Who is Gurdeep Singh Pall? Qualtrics’ AI Strategy President

Qualtrics has appointed Microsoft veteran Gurdeep Singh Pall as its new President of AI Strategy to transform the company’s AI offerings for customers

Qualtrics is keen to advance enterprise AI to listen, understand and take action. As a result, it has appointed Gurdeep Singh Pall as President of AI Strategy.

With more than 30 years of experience as a Microsoft technology leader, Gurdeep will join Qualtrics as its first President of AI Strategy. This appointment aims to highlight the company as a leading innovator among small software-as-a-service (SaaS) companies seeking to drive further AI innovation.

Gurdeep was part of a small team of tech leaders at Microsoft who was instrumental in designing the company’s OpenAI partnership. Over his three decades at the company, he has witnessed huge technological changes, including the advent of personal computing, the internet and video communication.

Now, he will lead an exciting new era of AI-powered experience management at Qualtrics. It is the hope that his work will harness data to power actionable and predictive insights about customers and employees across every industry. 

A leading AI strategist

To better help businesses leverage data to drive tangible business outcomes, Gurdeep will work alongside Qualtrics’ technology and product teams to drive a transformative vision and roadmap for its use of AI in experience management. 

He will be based in Seattle and be a member of the senior leadership team.

“Qualtrics occupies a very unique corner of the world as we shift from the age of software into the age of AI,” Pall said. “Experience is one of the most important aspects of our world today, and my new role is an exciting opportunity to help Qualtrics bring AI to bear on every industry around the globe, to create enormous impact for customers, employees and organisations.” 

Gurdeep holds more than 30 years of experience at Microsoft as a technology leader and executive and helped build key products for the company, including Windows, Teams, Skype and Bing. He holds a Master’s degree in Computer Science from the University of Oregon and an undergraduate degree in Computer Engineering from Birla Institute of Technology in India.

Most recently, he was responsible for new solutions with emerging AI technologies. As part of the Technology and Research leadership team that spearheaded Microsoft’s OpenAI partnership, he has been at the cutting edge of enterprise AI developments and the technology’s potential to change the way humans experience the world. 

He also sits on the board of several technology-led organisations, including Backbone, Intelliflicks Studios and Aliro Quantum. Currently, he owns more than 20 patents.

Qualtrics: Improving global business outlooks

As leaders in experience management, the Qualtrics platform is used by organisations to identify and resolve friction points within their business to retain and engage leading talent. Nearly 20,000 organisations around the world use Qualtrics to bring the best products and services to market.

In the current business landscape, businesses are incredibly keen to keep investing in AI developments to propel digital strategies forward. Qualtrics AI is designed to integrate billions of data points across the customer and employee journey to drive action that personalised experiences at scale. 

The company’s fully-enabled AI platform allows companies to identify risk and resolve customer issues immediately. In 2023, it announced a commitment to invest US$500m in AI innovation until 2027.

“AI is the most transformative technology that the world has ever seen, and we are betting big on it, as a company, by hiring Gurdeep to set and accelerate a visionary agenda to make business more human,” said Qualtrics CEO Zig Serafin. “[Gurdeep is] an exciting new addition to our leadership team sets us up to be out front, with our customers, leading into the new era of AI-powered experience management.” 


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