Centrical announce new Global Chief Marketing Officer
April Crichlow has been announced as the new Global Chief Data Officer as SaaS company Centrical prepares for its next phase of expansion and hyper-growth. Centrical help their customers to apply AI and the "human touch", unlocking the full potential of employee engagement and performance at work.
To do this, they have built the Centrical platform with a focus on three core areas:
- Advanced gamification
- Personalized microlearning
- And real-time employee performance management
They work with many of the world’s biggest companies to improve organisational performance, with a commitment to better motivation, better learning, and better feedback.
About April Crichlow
A former SAP Executive with 20 years of technology marketing leadership, April is charged with significantly scaling the company's global brand awareness, demand generation, and customer success initiatives; in order to to accelerate Centrical's recognition as the leading employee-centric success platform provider.
Leading Centrical's fast-growing, multi-discipline marketing team; according to Centrical, April will "define, oversee, and scale the company's global brand-building strategy, communications, demand generation, along with product, partner, and customer marketing initiatives".
It's understood that April will also lead expansion into new markets, including geographies and industries, and oversee digital marketing transformation and lead cross-functional marketing activities, with a shared responsibility for customer acquisition, conversion, and retention.
April has previously served as Global Vice President and Head of Marketing for SAP SuccessFactors, SAP Ariba, and BusinessObjects. She is also a board member and leading thinker on diversity, equity, and inclusion; being named a 'Top 100 Ethnic Minority Executive' the last 4 years by EmPower, presented by the Financial Times and Yahoo Finance.
Gal Rimon, Founder, and CEO of Centrical, declared that: "we are looking to broaden our influence and improve individual engagement, performance, and success much like we have done for Microsoft, British Telecom, Novartis, and many more customers, and April undoubtedly will help extend this success."
Regarding her appointment, April announced that "I am thrilled to join Centrical, which harnesses the power of artificial intelligence to help people thrive at work with a level of effectiveness not seen before," said April. "Factors like rapid attrition, digitalisation, and hybrid working models are converging around the world to disrupt the workplace and reset employee and employer expectations, so the time for a company like Centrical has never been better."
Centrical's employee success platform blends artificial intelligence and advanced gamification with personalized microlearning, real-time employee performance management as well as adaptive coaching tools, and well-being strategies. An SAP-endorsed partner, Centrical technology integrates with SAP® SuccessFactors® Learning. The company has offices in New York, London, and Ra'anana, Israel. Customers include leading multinational enterprises, including British Telecom, Microsoft, Novartis, Synchrony Financial, and Teleperformance, and many others.