May 12, 2021

HR Acquisitions: Alteryx, Inc. Appoints Paula Hansen as CRO

3 min
The former Chief Revenue Officer of SAP and Cisco Executive signs a contract to establish a new role with Alteryx, an analytics and data science specialist

Alteryx, a leading American computer software company that unleashes the power of data analytics to help people solve business and societal problems has today announced the appointment of Paula Hansen as Chief Revenue Officer

Hansen, a seasoned leader and outbound CRO of SAP Customer Experience, will be leading the global Go-to-Market organisation, including worldwide sales, channels, and all industry-specific GTM initiatives. The leading lady will play an absolutely pivotal role in driving Alteryx’s next phase of growth, responsible for scaling global sales teams, strategy, operations, and market expansion. 

"Paula is an outcome-driven sales leader with an impressive track record of delivering outstanding financial results and evolving business models to deliver growth in new markets and categories," said Mark Anderson, CEO of Alteryx, Inc. "She demonstrates a relentless focus on customer business transformation and is passionate about fostering inclusive and diverse teams. She will be an incredible asset to our executive team, customers, partners and associates, and I am excited to welcome her to Alteryx.”

Previously as CRO of SAP Customer Experience, Hansen led a team of over 1,200 to grow the business to US$1bn of annual recurring revenue in 2020, SAP's fastest-growing cloud portfolio. Prior to joining SAP in 2019, Hansen served as vice president of Cisco's Global Enterprise organisation, focused on digital transformation enablement for global enterprise customers across a variety of industries.

Alteryx, Inc.’s Expansion

Headquartered in Irvine, California, Alteryx went public in 2017, two decades after the company was founded. After its IPO, it acquired several smaller companies to expand, including Semanta, Yhat, ClearStory Data, and Feature Labs. 

Alteryx's analytics platform consists of six core services, Connect, Designer, Promote, Server, Hub, and Intelligence Suite, which each specialise in different data-crunching tasks. It also provides web-based services through its Alteryx Analytics Gallery.

Last week the company revealed its revenue for the first quarter of 2021 was $118.8 million, an increase of 9%, compared to revenue of $108.8 million in the first quarter of 2020.

“Alteryx is off to a solid start to the year with first-quarter results ahead of expectations as we see our transformation efforts taking hold”, said Mark Anderson, CEO of Alteryx, Inc. "We are encouraged by industry tailwinds and are increasing investments in people and infrastructure to deliver relentless value for our customers."

"Alteryx is a proven market leader with incredible growth potential as the urgency of digital transformation accelerates the need for analytics, data science and process automation," added Hansen. "We have an imminent responsibility to deliver on this demand for our global customer base and to help every organisation generate transformational outcomes from data. I look forward to leading this high-calibre team as we capitalize on the tremendous market opportunity in front of us and aim to put our unified platform in the hands of every data worker across the globe."


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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”


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