Customer Intelligence Platform Affogata Raises $5.5M Funding
Affogata, a customer intelligence platform enabling brands to harness data to improve the consumer experience, has raised $5.5M in seed financing. The round was co-led by Mangrove Capital Partners and PICO Venture Partners. Wix Capital and Fiverr Founder and CEO, Micha Kaufman, also participated in the funding round.
This new funding will finance the company’s future expansion plans, including R&D, customer solutions, and more. Affogata's artificial intelligence-driven platform obtains information from a wealth of open data sources about the brand and its competitors to provide real-time actionable insights. The platform's vast array of data sources includes niche sites that have critical importance for specific segments such as gaming forums, fintech communities, and more.
"Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit," said Affogata Co-founder and CEO Sharel Omer. "This funding round is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation."
Affogata not only gathers data
Affogata not only gathers data but also makes insights and actions accessible to multiple stakeholders in a company, allowing them to collaborate with the same speed as a startup. Marketers, product managers, data analysts, customer success teams, PR teams, and other relevant stakeholders gain access to relevant insights and collaborate on comprehensive solutions.
The platform replaces multiple tools that are typically only focused on listening or actions, enabling a high level of automation and proactive responses at the ideal moment, triggered by the data. These responses range from ensuring online communities are free of spammers and bots to detecting anomalies and responding in real-time. It saves moderators hours of manual work and customer support issues are resolved quickly.
"Being able to make decisions to improve product development and the customer experience based on expansive, real-time data is now mission-critical and Affogata's product has become a customer intelligence solution for leading global brands," said Claudia De Antoni, Operating Partner at PICO Venture Partners.