AI 101 | What is Dark Data?

By Kayleigh Shooter

 Dark data is any data that typically is not used – and in many cases not even stored – and therefore does not interact with other regular forms of data. Many times, companies don’t even realize the powerful insights inherent in that data. Dark analytics identifies opportunities in this hidden data to provide valuable new customer and/or business insights. Learn more: https://accntu.re/2MX0rwT 

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