Mango’s significant step in ongoing digital transformation

Leading fashion group Mango, is moving forward in its digital transformation with the launch of Lisa, the company’s internal conversational generative AI

In this increasingly digital world, AI is undoubtedly becoming integral to every industry.

One of Europe’s most well-known fashion groups, Mango has launched the company’s conversational generative AI platform, Lisa. The platform will assist employees and partners, by making improvements from the development of collections to the after-sales service, ultimately increasing the organisation’s digital transformation.

Incredibly, Lisa was created in less than nine months and employs a combination of property and open-source models, specifically designed and trained for Mango’s requirements. Featuring a user interface comparable to ChatGPT, Lisa has been tailored with the company’s workforce and collaborators in mind.

What does this mean for Mango?

Excitingly, this move towards generative and conversational AI is part of the company’s much bigger technological overhaul, with a focus on digitising key aspects of the industry’s life cycle, including customer interactions, store operations, stock management, and product development.

Mango’s Director of Technology, Data, Privacy and Security, Jordi Álex, comments, “Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities because technology will either make us more human or will be of no use.”

The company's exploration into AI

However, this is not Mango’s first foray into the AI space. Previously, the company launched Inspire, an image-generating AI platform. Inspire assisted the design and product teams in finding inspiration via a number of visual ideas, facilitating the co-creation of prints, fabric, and clothes. Mango trained over a hundred designers and graphic artists, resulting in more than twenty AI-co-created garments currently in the market.

Since 2018, the company has been working on and developing machine learning-enabled (MLE) platforms and now has fifteen such platforms, all of which serve different functions, including pricing (Midas), product recommendations (Gaudí), and customer service (Iris), which is available in more than twenty languages in over sixty countries.

In participation with the Metaverse Fashion Week, last year Mango established a Virtual Assets team. Formed of around ten experts in 3D, software, AI, and blockchain, the team is working to create digital content that bridges the gap between the company’s virtual and physical channels.

This is an exciting time for Mango, with the introduction of Lisa representing a significant step in the company's ongoing technological transformation, as well as its dedication to staying at the forefront of innovation.

Going forward, it seems that Mango will continue to explore and harness the potential of AI, in the company’s journey towards a more technologically advanced future.


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