Mango’s significant step in ongoing digital transformation

Mango is moving forward in its digital transformation
Leading fashion group Mango, is moving forward in its digital transformation with the launch of Lisa, the company’s internal conversational generative AI

In this increasingly digital world, AI is undoubtedly becoming integral to every industry.

One of Europe’s most well-known fashion groups, Mango has launched the company’s conversational generative AI platform, Lisa. The platform will assist employees and partners, by making improvements from the development of collections to the after-sales service, ultimately increasing the organisation’s digital transformation.

Incredibly, Lisa was created in less than nine months and employs a combination of property and open-source models, specifically designed and trained for Mango’s requirements. Featuring a user interface comparable to ChatGPT, Lisa has been tailored with the company’s workforce and collaborators in mind.

What does this mean for Mango?

Excitingly, this move towards generative and conversational AI is part of the company’s much bigger technological overhaul, with a focus on digitising key aspects of the industry’s life cycle, including customer interactions, store operations, stock management, and product development.

Mango’s Director of Technology, Data, Privacy and Security, Jordi Álex, comments, “Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities because technology will either make us more human or will be of no use.”

The company's exploration into AI

However, this is not Mango’s first foray into the AI space. Previously, the company launched Inspire, an image-generating AI platform. Inspire assisted the design and product teams in finding inspiration via a number of visual ideas, facilitating the co-creation of prints, fabric, and clothes. Mango trained over a hundred designers and graphic artists, resulting in more than twenty AI-co-created garments currently in the market.

Since 2018, the company has been working on and developing machine learning-enabled (MLE) platforms and now has fifteen such platforms, all of which serve different functions, including pricing (Midas), product recommendations (Gaudí), and customer service (Iris), which is available in more than twenty languages in over sixty countries.

In participation with the Metaverse Fashion Week, last year Mango established a Virtual Assets team. Formed of around ten experts in 3D, software, AI, and blockchain, the team is working to create digital content that bridges the gap between the company’s virtual and physical channels.

This is an exciting time for Mango, with the introduction of Lisa representing a significant step in the company's ongoing technological transformation, as well as its dedication to staying at the forefront of innovation.

Going forward, it seems that Mango will continue to explore and harness the potential of AI, in the company’s journey towards a more technologically advanced future.


For more insights into the world of AI - check out the latest edition of AI Magazine and be sure to follow us on LinkedIn & Twitter.

Other magazines that may be of interest - Technology Magazine | Cyber Magazine.

Please also check out our upcoming event - Cloud and 5G LIVE on October 11 and 12 2023.


BizClik is a global provider of B2B digital media platforms that cover Executive Communities for CEOs, CFOs, CMOs, Sustainability leaders, Procurement & Supply Chain leaders, Technology & AI leaders, Cyber leaders, FinTech & InsurTech leaders as well as covering industries such as Manufacturing, Mining, Energy, EV, Construction, Healthcare and Food.

BizClik – based in London, Dubai, and New York – offers services such as content creation, advertising & sponsorship solutions, webinars & events.


Featured Articles

What Dell and Super Micro can Bring Musk’s xAI Supercomputer

Elon Musk's xAI partnership with server hosting titans Dell and Super Micro could see his ambition for 'the world's largest supercomputer' lift off

Toshiba Takes Another Step to Ushering in Embodied AI

Toshiba's Cambridge Research Lab has announced two breakthroughs in Embodied AI alongside a new group to renew focus on the tech

Why AWS is Investing $230m in Credits for Gen AI Startups

Amazon is investing US$230m in AWS cloud credits to entice Gen AI startups to get onboard with using its cloud services

How Retrieval Augmented Generation (RAG) Enhances Gen AI

AI Applications

Synechron’s Prag Jaodekar on the UK's AI Regulation Journey

AI Strategy

LGBTQ+ in AI: Vivienne Ming and the Human Power of AI

Machine Learning