With Generative AI technology offering the promise of new connectivity options, plenty of companies are exploring new tools and capabilities in order to enhance the digital transformation of their businesses.
Many of the most well-known tech giants, including Meta, Google, and Apple, are continuing to explore much deeper into the AI space, ensuring that Generative AI technology is a conscious part of their business practices.
In the wake of the recent UK AI Safety Summit, it will become more important than ever for enterprises to ensure safe and ethical development and deployment of these types of AI tools.
With this in mind, AI Magazine considers some of the world’s leading Generative AI tools and the companies that have developed them.
10: GitHub Copilot
GitHub Copilot is a cloud-based AI tool developed by GitHub, OpenAI and Microsoft to assist users of Visual Studio Code, Visual Studio, Neovim and JetBrains integrated development environments by autocompleting code.
First released in 2021, it is an AI pair programmer that offers autocomplete-style suggestions as the user codes. It shares recommendations based on a project's context and style conventions, quickly cycles through lines of code, complete function suggestions, and decide which to accept, reject, or edit.
9: Synthesia
Synthesia is a synthetic media generation platform used to create AI generated video content. Based in London, England, it counts among its users businesses including Amazon, Tiffany & Co. and IHG Hotels & Resorts.
Founded in 2017 by a team of AI researchers and entrepreneurs, its Generative AI tools aim to empower users to make video content - without cameras, microphones or studios. Using AI, it is designed to radically change the process of content creation and unleash human creativity for good. Those who have created it are excited by the ability for AI-driven systems to generate audiovisual content.
8: Jasper
Jasper is an AI copilot for enterprise marketing teams who want better outcomes, not just faster outputs. It is an AI writing tool designed to aid content creation for bloggers, marketers and businesses, as well as generating original content that is suitable for blogs, marketing copy and product descriptions by inputting basic information.
Generative AI in this way aims to help users create and lead nurturing sequences and sales outreach that is personalised at scale. It helps users to achieve speed and performance.
7: Claude
Claude is a next-generation AI assistant based on Anthropic’s research into training helpful and ethically responsible AI systems. Accessible through chat interface and API in our developer console, Claude is capable of a wide variety of conversational and text processing tasks while maintaining reliability and predictability.
In addition, Claude can help with use cases including summarisation, search, creative and collaborative writing, Q&A and coding. Claude can also take direction on personality, tone and behaviour. Anthropic also offers Claude for Business, which is a next-generation AI assistant for work-based tasks, no matter the scale.
6: Cohere
Cohere is a Canadian multinational technology company that is focused on AI for the enterprise, specialising in large language models (LLMs). Its LLMs are designed to help businesses build powerful and secure applications that search meaning and converse in text.
Its tools offer world-class generative models and industry-best retrieval capabilities as it aims to unlock greater Generative AI value within a business context. In particular, Cohere’s Coral allows the user to build powerful chatbots and knowledge assistants. It uses RAG (Retrieval Augmented Generation) to deliver accurate conversations grounded by enterprise data.
In July 2023, the company also announced a collaboration with McKinsey to better harness Generative AI through tailored end-to-end solutions.
5: Adobe Firefly Image 2
Created on Adobe’s Sensei platform, Adobe Firefly has been designed to assist users in expanding upon their natural creativity. Serving as both a product and an embedded model within Adobe applications, Firefly provides generative AI tools tailored to creative requirements, applications, and workflows.
Built on the technology that Adobe has produced over the last 40 years in the creative industry, Firefly is designed to make it easier for people to bring their ideas to life. The Adobe Firefly Image 2 Model is designed to be a new and improved version of the Firefly Imaging Model.
By generating higher-quality images with better model architecture and metadata, training algorithm improvements and better image generation capabilities, the Firefly Image 2 has been designed to help users create their vision quickly and easily.
4: OpenAI DALL-E 3
Launched last month by OpenAI, DALL-E 3 represents the company's latest version of a text-to-image model, offering enhanced image detail and greater accuracy in rendering faces, text, and even human hands.
When provided with an idea, ChatGPT will automatically generate tailored, detailed prompts for DALL-E 3 and work to bring the user's idea to life. If a particular image is good, but it’s not quite right, through another prompt, users can ask ChatGPT to make tweaks with just a few words.
Just like in its previous versions, OpenAI has taken steps towards improving safety performance in risk areas such as the generation of public figures and harmful biases.
3: OpenAI ChatGPT
Created by OpenAI, ChatGPT was launched in November 2022 and is an open-source AI-powered natural language processing tool that enables users to have human-like conversations with a chatbot. ChatGPT can respond to inquiries and support users in a range of tasks from composing emails and essays to writing code.
The ChatGPT tool has been trained from a huge amount of text from the internet and is designed to provide users with answers to questions, information, and engage in text-based dialogue. It has been used in a range of applications, such as chatbots, virtual assistants and customer support.
2: Bing Chat
Like all AI chatbots, Bing Chat can help with text queries, including research, writing assistance, coding, and much more. However, what sets this tool apart is that it can also accept image inputs.
Users can ask Bing Chat questions that are both simple and complex and use the tool for research, requesting summaries and product comparisons. In addition, users can ask it to reformat text and update images, for example. Bing Chat can ultimately take search functions to an entirely new level by allowing the user to direct searches by asking additional questions and providing content to move forward on a task.
Bing Chat is built into the sidebar of an internet browser for fast and easy access, as well as being accessible via smartphone or tablet. Also available is Bing Chat Enterprise for businesses.
1: Google Bard
Google Bard is a powerful large language model (LLM) chatbot developed by Google AI that can answer questions or offer prompts on a range of different topics. It can generate different forms of text-based content, such as poems, code, scripts, musical pieces, emails, or letters, as well as summarise text and translate between languages.
Powered by Google’s LLM, PaLM 2, Bard works to be more efficient and perform at a higher level. It can be used to learn, create and collaborate in new and innovative ways.
A key difference between Bard and ChatGPT is that Bard can access and analyse data via Google Search and provide users with current information, instead of being limited to knowledge available up to 2021.
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