Avanade, BAT & WSH: AI and Energy on The Route to Net Zero
The United Nations defines net zero as the process of cutting carbon emissions to a minimal amount of residual emissions that can be absorbed and stored by nature and other CO₂ removal measures, ultimately leaving zero in the atmosphere.
This goal is at the heart of the 2015 Paris Agreement, a global treaty aimed at limiting global warming to no more than 1.5°C.
To meet this target emissions must be reduced by 45% by 2030 and reach net zero by 2050.
Achieving this requires a systemic change in how energy is produced transported and consumed across the globe.
“The growing political consensus on reaching net zero is cause for considerable optimism about the progress the world can make, but the changes required to reach net zero emissions globally by 2050 are poorly understood,” says the International Energy Agency (IEA).
Translating ambitious pledges into tangible results will require substantial effort, especially given the varying circumstances and adaptive capacities of different countries.
Setting science-based targets for net zero
In line with the Paris Agreement, each nation is expected to present an updated national climate action plan known as a Nationally Determined Contribution.
Companies are also playing a crucial part, with many aligning their strategies with these global targets.
British American Tobacco (BAT) is one such company transforming its operations and supply chain with science-based emissions reduction targets.
BAT, which relies on natural resources like timber, soil and water, is exposed to climate risks and is actively managing its environmental impact.
In 2024, BAT re-submitted its near-term Science-Based Targets (SBTs) to align with a 1.5°C pathway and also submitted long-term net zero goals to the Science Based Targets Initiative (SBTi).
BAT’s objectives include cutting Scope 1 and 2 emissions by 50% and making substantial Scope 3 reductions across its agricultural and industrial sources by 2030.
Progress is being made through decarbonisation roadmaps, sourcing renewable energy, fleet electrification and carbon-smart farming.
Investments have included biomass boiler installations, expanding on-site solar panels and dedicating £19m (US$25.5m) to energy efficiency projects at 63% of its sites.
Navigating net zero in the food industry
Within the food industry, WSH Limited (Westbury Street Holdings) has established a clear goal to achieve net zero across its value chain by 2040, with its targets verified by the SBTi.
WSH is committed to transparently measuring and disclosing its progress to help customers and clients make informed decisions.
One of its targets is to source 100% of its liquid milk from UK dairy farmers who meet RSPCA Assured standards by 2025, prioritising those also committed to net zero.
To accelerate its progress WSH is introducing a multi-year supplier engagement programme aimed at elevating standards in sourcing ethical compliance and climate action.
This initiative is supported by Step Up, WSH's climate pledge, which guides its strategy for reducing emissions from packaging and other sources.
Using 2019 as a baseline WSH is focused on cutting its economic emission intensity while developing detailed climate transition plans with actionable measures.
Leveraging digital innovation for emissions reduction
Technology and digital innovation are also key enablers of the transition to net zero.
Avanade is one company committed to this path, using the power of digital technology to support global sustainability efforts.
With sustainability as a central priority Avanade uses AI cloud solutions and digital twins to assist clients in reducing emissions and operating more responsibly.
Avanade develops advanced monitoring systems ecological modelling tools and safety applications to ensure renewable energy projects deliver clean power while protecting local environments.
Avanade's focus on practical and scalable solutions enables organisations to test and implement effective approaches to sustainability.
By combining data-driven insights with new technologies Avanade is helping to transform the development management and maintenance of renewable energy.
For Avanade the journey to net zero represents both a responsibility and an opportunity to generate long-term value for business society and the planet.
At Sustainability LIVE London, 9-10 September 2025, the route to net zero panel will bring together diverse leaders who are driving sustainability and innovation to reach net zero.
Annelie Selander, Chief Sustainability Officer at WSH Limited (Westbury Street Holdings) will share insights on how WSH is embedding sustainability across its value chain, with a particular focus on achieving net zero by 2040.
Aimie Keeler, Group Head of Climate and Nature at BAT will highlight how BAT is integrating climate and nature considerations into a complex global supply chain.
Annette Giardina, Chief Innovation & Sustainability Officer at Avanade will demonstrate how digital innovation and advanced technologies, such as AI and digital twins, are accelerating the path to net zero.
To attend this panel and many more at Sustainability LIVE London 2025, get your tickets now here.
