Microsoft and Resolve AI Join to Give AI Brain to Retailers
While not always at the forefront of technological discussions, the retail industry has been steadily embracing AI technologies to transform operations, and Microsoft and AI innovator Rezolve AI’s new partnership stands to send ripples through the retail world.
“The potential for Generative AI to transform retailers’ businesses is immense,” said Nick Parker, President of Industry & Partnerships at Microsoft.
Their new strategic partnership, aimed at empowering retailers with advanced AI capabilities, could potentially usher in a new era of AI-driven retail innovation by helping customer engagement and operation management.
A new era of AI-powered retail
The partnership sees Microsoft bring in Rezolve AI's innovative Brain Suite to the Azure Marketplace, expanding the powerful suite of tools on offer to the thousands of Marketplace customers.
Designed to address the most pressing challenges in e-commerce and digital engagement, The Brain Suite, which includes Brain Commerce, Brain Checkout, and Brain Assistant, is designed to do everything from managing complex customer journeys to streamlining checkout processes and integrating AI-driven insights.
One of the standout features of the Brain Suite is its ability to engage in conversational commerce across 95 languages, a capability that could dramatically reduce cart abandonment rates and improve customer support.
This level of linguistic versatility, combined with the power of Gen AI, positions the Brain Suite as a game-changer for global retailers looking to expand their reach and enhance their customer experience.
These tools promise to provide a comprehensive solution to the friction points that have long plagued e-commerce platforms.
“Through this partnership, we will combine the power of the Microsoft Cloud with Rezolve’s purpose-built solutions built on its unique Gen AI models, to bring a differentiated conversational AI experience to our mutual customers. Together, we can provide retailers with the tools they need to personalize shopping experiences and streamline operations at scale.”
By marrying Microsoft's cloud infrastructure with Rezolve AI's specialised retail solutions, the two companies are creating a synergy that could redefine the standards of customer engagement and operational efficiency in the retail sector.
Empowering global retail through Azure
One of the most significant aspects of this partnership is the global reach it affords Rezolve AI's solutions. By making the Brain Suite available through the Microsoft Azure Marketplace, the companies are effectively opening the door for retailers worldwide to access cutting-edge AI capabilities with unprecedented ease.
"Partnering with Microsoft is an exciting opportunity. Its global reach and advanced Azure infrastructure combined with our Brain Suite create a powerful synergy that will revolutionise retail and commerce. Together, we're making it easier for retailers to harness the power of AI to boost engagement, streamline processes, and drive growth."
With over four million customers using some form of Microsoft marketplace, the potential impact of this partnership cannot be overstated.
The Brain Suite's integration with Azure means that retailers can now leverage scalable and secure AI capabilities backed by enterprise-grade infrastructure, all while benefiting from pre-configured solutions that promise rapid ROI and operational efficiencies.
A new standard for retail
As the retail industry continues to evolve, the importance of AI in driving customer engagement and operational efficiency will only grow.
This partnership between Microsoft and Rezolve AI therefore sets a new standard for what retailers can expect from their technology solutions.
By making advanced AI capabilities more accessible and integrating them seamlessly with existing cloud infrastructure, Microsoft and Rezolve AI are offering a future where AI-driven insights and personalised customer experiences are standards not luxuries.
As this partnership unfolds, industry can see how retailers around the world embrace these new AI-powered possibilities and how they transform the shopping experience for millions of consumers.
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