Samsung and Google Cloud Gen AI: A New Era of Smartphone

Samsung and Google Cloud Collaborate to Bring Generative AI to Samsung Galaxy S24 Smartphones, in the Midst of Widespread Industry Investments Into AI

Samsung and Google Cloud recently announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (Gen AI) technology to Samsung smartphone users around the globe. Since the announcement, the collaboration has been hailed as highlighting a revolutionary change in the global smartphone market.

Technology companies are increasingly using AI to create innovative mobile devices, with research suggesting that Gen AI-enabled smartphones will become more commonplace from 2024. Research conducted by Counterpoint has suggested that the market share of Gen AI smartphones could double in 2024 from 4% in 2023.

Powering innovation by integrating Gen AI and smartphones

The news comes amid a race between tech giant competitors Google and Microsoft to be the first to embed Gen AI into everyday applications and devices, as both seek new ways to monetise.

Samsung has now become the first Google Cloud partner to deploy Google’s Gemini Pro and Imagen 2 Gen AI models to its smartphone devices. 

Developed by Google partner Google DeepMind, Imagen 2 is the organisation’s most advanced text-to-image technology. It is designed to deliver high-quality photorealistic outputs that are closely aligned and consistent with the user’s prompt. 

Able to generate more lifelike images using the natural distribution of training data, Imagen 2’s powerful text-to-image technology is available for developers and Cloud customers via the Imagen API in Google Cloud Vertex AI.

Likewise, the tech giant’s launch of Gemini AI at the end of 2023 has been widely celebrated as its largest and most capable AI model yet. Our sister publication Technology Magazine reported on Gemini’s sophisticated multi-modal capabilities and how the platform is able to master human-style conversations, language and content.

“Google and Samsung have long shared deeply-held values around the importance of making technology more helpful and accessible for everyone,” comments Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics. “We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI. 

Google’s Gen AI successes: Leading to “meaningful experiences”

Samsung Galaxy S24 series users will be able to benefit from these Gen AI capabilities. With Imagen 2 on Vertex AI, Samsung can work to bring safe and intuitive photo-editing capabilities to its users.

Also as part of this partnership, Samsung is also one of the first customers to test Gemini Ultra - Google’s most capable and largest model for highly complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system. This is described by Google as the most efficient model of Gemini for on-device tasks.

“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” says Thomas Kurian, CEO at Google Cloud. 

“With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”


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