Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”
The Ultimate Enterprise Technology & AI LIVE Event
Do you want to build high-level relationships, gain insider knowledge and leave with the tools you need to drive effective digital transformation within your business? Then you don’t want to miss out on the must-attend hybrid event of 2021 for leaders in forward-thinking enterprises.
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In the post-Covid era, not everybody wants to travel for events. So Technology & AI will be completely hybrid. That means you can attend the event in person or virtually, with no disadvantages to people who don’t make the trip to the Tobacco Dock.
Technology and AI Live is happening in the Tobacco Dock in London, a ten-minute walk from Tower Bridge. For more information on the location, click here.
There’s no need to worry about missing out if you choose not to attend in person. You can still absorb all the information, interact with other attendees and enjoy the conference experience on our virtual platform.
There will be live feeds from all of the stages (also available on-demand after the event) as well as virtual networking areas. So not being able to travel is no reason to miss your chance to gather with the industry.
Head of Enterprise Technology at NASCAR
Christine Stoffel-Moffett has over 30 years of experience in her technology leadership career, is known across the sports and entertainment industry as a global digital transformation executive with multi-dimensional expertise. She is recognised as the 1st Female Technology Executive Hired in an NHL Club and the 1st Female Technology Executive Hired in an MLB Club.
Most Recent Honors include 2021 Top 10 Global Innovative Female Technology Female Leaders; 2021 Top 100 Women in Global Technology Innovation by Digital Technology Magazine; Recipient of Connected World Magazine’s 2016 WoM2M Award as a leader in the IoT Industry; 2017 Smart Women in Meetings Award for being an innovator in the sports industry.
Chief Information and Technology Officer at NIHR Clinical Research Network
Recognised last year as Canada’s CIO of the Year in the Public Sector category for the work she and her teams have done to lead digital transformation, Samantha Liscio has recently moved back to the UK into the role of Chief Information & Technology Office at the National Institute for Health Research (NIHR) Clinical Research Network.
She has more than 25 years of experience in IT leadership roles in the government and the private sector. Samantha is a member of the UK&I CIO Governing Body and has served on the Ryerson University IT Business Management Program Advisory Council, the CIO Association Toronto Chapter Board of Directors, and the Toronto CIO Governing Body.
CRO at Claroty Inc
With over 20 years of experience in the hardware, software, and services industry and across networking, virtualisation, data, storage, applications, unified comms, and cybersecurity, Simon Chassar has excellent insights that you wouldn’t want to miss.
Currently working as Chief Revenue Officer for Claroty Inc, the World’s leading industrial cybersecurity company, he works in protecting hundreds of customer’s critical operations across Food&Bev, Automotive, Energy, Utilities, Mining, Chemicals and Oil & Gas.
Simon is also part of the World Economic Forum for Oil&Gas sector Security.
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