Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.
The Ultimate Enterprise Technology & AI LIVE Event
Do you want to build high-level relationships, gain insider knowledge and leave with the tools you need to drive effective digital transformation within your business? Then you don’t want to miss out on the must-attend hybrid event of 2021 for leaders in forward-thinking enterprises.
At Technology and AI Live, you will be able to hear and engage with C-Level executives at Microsoft, IBM, Salesforce, Capgemini, and more.
How can you attend?
In the post-Covid era, not everybody wants to travel for events. So Technology & AI will be completely hybrid. That means you can attend the event in person or virtually, with no disadvantages to people who don’t make the trip to the Tobacco Dock.
Technology and AI Live is happening in the Tobacco Dock in London, a ten-minute walk from Tower Bridge. For more information on the location, click here.
There’s no need to worry about missing out if you choose not to attend in person. You can still absorb all the information, interact with other attendees and enjoy the conference experience on our virtual platform.
There will be live feeds from all of the stages (also available on-demand after the event) as well as virtual networking areas. So not being able to travel is no reason to miss your chance to gather with the industry.
Head of Enterprise Technology at NASCAR
Christine Stoffel-Moffett has over 30 years of experience in her technology leadership career, is known across the sports and entertainment industry as a global digital transformation executive with multi-dimensional expertise. She is recognised as the 1st Female Technology Executive Hired in an NHL Club and the 1st Female Technology Executive Hired in an MLB Club.
Most Recent Honors include 2021 Top 10 Global Innovative Female Technology Female Leaders; 2021 Top 100 Women in Global Technology Innovation by Digital Technology Magazine; Recipient of Connected World Magazine’s 2016 WoM2M Award as a leader in the IoT Industry; 2017 Smart Women in Meetings Award for being an innovator in the sports industry.
Chief Information and Technology Officer at NIHR Clinical Research Network
Recognised last year as Canada’s CIO of the Year in the Public Sector category for the work she and her teams have done to lead digital transformation, Samantha Liscio has recently moved back to the UK into the role of Chief Information & Technology Office at the National Institute for Health Research (NIHR) Clinical Research Network.
She has more than 25 years of experience in IT leadership roles in the government and the private sector. Samantha is a member of the UK&I CIO Governing Body and has served on the Ryerson University IT Business Management Program Advisory Council, the CIO Association Toronto Chapter Board of Directors, and the Toronto CIO Governing Body.
CRO at Claroty Inc
With over 20 years of experience in the hardware, software, and services industry and across networking, virtualisation, data, storage, applications, unified comms, and cybersecurity, Simon Chassar has excellent insights that you wouldn’t want to miss.
Currently working as Chief Revenue Officer for Claroty Inc, the World’s leading industrial cybersecurity company, he works in protecting hundreds of customer’s critical operations across Food&Bev, Automotive, Energy, Utilities, Mining, Chemicals and Oil & Gas.
Simon is also part of the World Economic Forum for Oil&Gas sector Security.
For tickets and information, head over to our event site.