App Annie rebrands to data.ai, a unified data AI company

App Annie has rebranded as data.ai, as the company repositions itself as the ‘unified data standard’ to capitalise on a ‘big enterprise market opportunity’

Mobile data and analytics platform App Annie has renamed itself as data.ai

According to the company, the name reflects its vision to drive comprehensive digital performance with products and partnerships. data.ai is the first company to combine consumer and market data to fuel digital insights applying the power of artificial intelligence (AI). 

data.ai’s mission is to help brands, publishers, and investors with strategies to succeed in the mobile and digital ecosystem, based on premium insights, prescription, and execution.

Offering unique data science capabilities

data.ai has also announced a reseller agreement with Similarweb that provides the first unified mobile and web market dataset.  Partnerships remain a priority to deliver on additional datasets while the company puts its focus on artificial intelligence to drive prescriptive recommendations across all digital channels- web, console, OTT and streaming services.

"Today we are the mobile standard which is the tip of the spear and where the market is going. However, we see a blue ocean opportunity to assemble a broader variety of digital datasets and activate artificial intelligence so that enterprises can compete at a higher level," said Theodore Krantz, CEO, data.ai. "We are proud to be the first data company to offer these unique data science capabilities."

Using AI to provide companies with a unified overview 

According to statista, the number of smartphone subscriptions worldwide today surpasses six billion and is forecast to further grow by several hundred million in the next few years. China, India, and the United States are the countries with the highest number of smartphone users. The leading smartphone vendors today are Samsung and Apple, with these technology companies account for about half of all smartphone shipments worldwide.

60% of executives cite digital transformation as the top growth driver in 2022, according to PwC. The digital ecosystem, however, remains fragmented and relies too much on in-house IT, data science resources, agencies, and manual processes. This creates significant distraction from the core business. 

data.ai's mission is to provide a unified view across all channels and illuminating opportunities with AI.


 

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