Apr 19, 2021

Can AI help reduce greenhouse gas emissions?

AI
Technology
GHG
Sustainability
Tilly Kenyon
2 min
As the world tackles climate change various possibilities are looked at in order to help, could artificial intelligence (AI) be the key?
The pressure on businesses to reduce carbon emissions and respond to climate change is growing. This is where AI can come into play as it has the ability to produce insights into different aspects of a company’s carbon footprint, in turn this can enable a company to see where they can accelerate their sustainability and cut costs.
 
A study carried out by the Capgemini Research Institute found that 48 per cent of organisations who were surveyed are using AI for climate action, resulting in reduced greenhouse gas emissions (GHG) and improved power efficiency.
 
From the 800 sustainability and tech executives surveyed in 400 organisations in the automotive, industrial/process manufacturing, energy and utilities, consumer products, and retail industries, nearly half (48 per cent) are using AI for climate action and as a result have reduced GHG by 12.9 per cent, improved power efficiency by 10.9 per cent and reduced waste by 11.7 per cent since 2017.
 
“Organisations have the opportunity to prioritise the deployment of AI solutions to address their sustainable goals. Frameworks now exist to educate, build awareness, establish scalable operating models, and manage data to deliver tangible business outcomes with AI applied to climate action. And of course, this requires AI solutions to be designed, built, deployed and monitored with sustainable design principles to ensure overall positive environmental impact.” says Anne Laure Thieullent, Vice President, Artificial Intelligence and Analytics Group Offer Leader at Capgemini.
 

 

AI reducing worldwide emissions
 
Research by PwC UK, commissioned by Microsoft, found the application of AI levers could reduce worldwide GHG emissions by 4 per cent in 2030, an amount equivalent to 2.4 Gt CO2e – equivalent to the 2030 annual emissions of Australia, Canada and Japan combined.
 
Through its AI for Earth scheme, Microsoft is providing organisations working on climate change access to their suite of AI and cloud tools. For instance, Terrafuse has partnered with Microsoft to create sophisticated models, built on Microsoft’s cloud computing service Azure, to help people mitigate against the climate induced risk of wildfires. The company is using historical fire data, existing physical simulations and real-time satellite observations to forecast wildfire risk at a hyperlocal level.
 
Although there has been great advances in technology, AI systems and solutions can potentially consume a lot of power and generate significant volumes of carbon emissions. Planning and assessing environmental impact before implementing AI can help reduce this and ensure sustainability is considered. Looking to the future AI can definitely help in the fight against climate change, as long as it is used in the right way.

Share article

Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

Microsoft
NASCAR
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

 

Share article