Salesforce: How Agentforce 3 Helps Scale AI Agents
As adoption of AI agents accelerates across industries, a key challenge has emerged: organisations struggle to see what agents are doing and iterate on them quickly.
In a major upgrade to its digital labour platform, Salesforce has released Agentforce 3 which gives companies unparalleled visibility and control when scaling AI agents. Agentforce 3 addresses these blockers head-on.
What is Agentforce 3?
Informed by thousands of deployments since its October 2024 debut, Agentforce has already delivered measurable results – including a 15% reduction in average case handling time for Engine, autonomous resolution of 70% of 1-800Accountant’s administrative chats during peak tax season in 2025 and a 22% boost in subscriber retention for Grupo Globo.
With Agentforce 3, business leaders can monitor, optimise and scale their AI-powered workforces with confidence.
The new release introduces a Command Center for full agent observability, native support for Model Context Protocol (MCP) to enable plug-and-play interoperability and more than 100 prebuilt industry actions designed to accelerate time to value.
Agentforce 3 empowers enterprises to amplify what works, rapidly remedy what doesn’t and fully harness the capabilities of agentic AI — all with greater speed, control and clarity.
Riding the wave of agentic AI
AI agent usage is rising sharply – up 233% over the past six months, according to the forthcoming Slack Workflow Index.
In that timeframe, over 8,000 Salesforce customers have adopted Agentforce.
Yet until now, enterprise teams have lacked the tooling, governance and visibility required to deploy agents at scale.
Agentforce 3 fills this gap, delivering enterprise-grade controls, secure integrations, and comprehensive oversight to help businesses turn agent speed into competitive advantage.
“With Agentforce, we’ve unified agents, data, apps and metadata to create a digital labor platform, helping thousands of companies realise the promise of agentic AI today,” says Adam Evans, EVP & GM of Salesforce AI.
“Over the past several months, we’ve listened deeply to our customers and continued our rapid pace of technology innovation. The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment.
“Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency and business transformation.”
Adapting to increasing levels of human collaboration with AI agents
As AI agents take on more routine tasks and work in sync with human teammates, companies need redefined observability layers, primed for the digital workforce era.
The Command Center element of Agentforce 3 serves as this layer by providing a total observability solution which gives teams and senior leaders insights into agent performance, outcomes and health.
Integrated within Agentforce Studio, it analyses agent lifecycles with powerful tools designed to comprehend and fine-tune agents at scale.
“With Agentforce, PepsiCo is taking a significant step forward in our agentic journey,” says Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo. “By unifying our insights through Salesforce Data Cloud, we’re gaining a holistic view of our customers and operations. This visibility enables us to continue to act strategically, strengthen engagement, and drive greater value across every market we serve.”
Deployable through trusted experts
The expansive Salesforce partner ecosystem – including PwC, Deloitte Digital and Accenture – is on standby to help.
Members of the Salesforce partner ecosystem have already assisted customers with thousands of Agentforce deployments.
In total, 272,000 certified specialists are available to help deliver strategic guidance and facilitate the successful activation of AI agents that help drive business impact while maintaining governance.
Tapping into a world-leading AI agent ecosystem
Through AgentExchange, the Salesforce AI agent marketplace built into the Agentforce platform, organisations can easily and readily embed agentic AI into their workforce.
Providing access via a secure AI agent gateway, users can discover MCP servers from more than 30 partners – offering trusted and seamless access to third-party resources and tools.
These MCP partners include AWS, Google Cloud, IBM, PayPal, Cisco, Stripe and more.
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