How ORO Labs is Powering Procurement Orchestration with AI

AI is increasingly pivotal to procurement orchestration, enabling practitioners to improve productivity across the board. 

Having successfully secured US$100m in Series C funding, ORO Labs, the AI-native procurement orchestration company, is now well-positioned to support more customers and help them address growing procurement challenges.

Simplifying procurement processes

ORO Labs works to deliver seamless user experiences that could boost business operations and efficiency. Its AI-native platform allows companies to shorten their cycle times, decrease risk through end-to-end process visibility and remain agile to market changes.

The platform is designed to help procurement teams achieve a streamlined transformation process.

Founded in 2020 by Lalitha Rajagopalan, Yuan Tung and Sudhir Bhojwani, ORO was created to simplify complex business systems, particularly as ongoing global volatility reshaped the market and introduced more intricacies on a daily basis.

Back in 2020, procurement processes were fragmented, working across multiple systems, with approvals occurring across emails and spreadsheets and relying on time-consuming manual work.

Through intelligent workflows and deep integrations across business systems, ORO aims to ensure procurement efficiency. With its solutions, companies can reduce lead times, prevent non-compliant spend, gain real-time visibility and stay agile with changing laws and regulations.

The platform is designed with procurement teams in mind, helping employees access the support they need through simple and efficient processes.

ORO has experienced 300% revenue growth over the past 12 months, driven by rapidly-increasing demand for modernisation across procurement, finance and supply chain functions.

Growing market demand drives expansion

ORO's Series C funding round is led by Growth Equity at Goldman Sachs Alternatives and Brighton Park Capital, with support from Norwest Venture Partners, B Capital, XYZ Capital and Felicis.

The firm already serves major brands including Booking.com, Pfizer, Danone, The Coca Cola Company, Stellantis and Bayer. With this new funding, the company can accelerate its efforts and scale customer success.

As procurement becomes a key contributor to building business resilience, ORO Labs is positioning itself as a support system to procurement professionals.

The platform can be applied to offer a range of solutions across supplier onboarding, source-to-pay, spend and category intelligence, negotiations, sourcing, supplier intelligence, contracts and risk management. What's more, rather than replacing legacy software, it is compatible with existing infrastructure. 

"Demand for procurement orchestration has skyrocketed because of one fundamental truth: procurement teams simply cannot continue to operate like they always have," Sudhir explains.

"The market volatility, disruption and price pressures are too severe. Companies need a layer that brings order and intelligence to the chaos – and that layer is orchestration."

Accelerating product innovation and scale

With new funding secured, ORO Labs is set to accelerate its go-to-market strategy, strengthening support for the supply chain and commercialisation of customers’ new products.

The company has already demonstrated its impact by significantly reducing the time required for compliance checks at a major global pharmaceutical organisation, highlighting its ability to improve efficiency and productivity across complex supply chains.

As businesses face growing regulatory complexity and increasing pressure to make decisions quickly, ORO’s platform leverages a knowledge graph that maps how each organisation operates. This allows it to align with company-specific processes and expectations while continuously expanding its capabilities and delivering greater operational value.

The latest funding will support further investment in product innovation, enabling ORO Labs to extend its technology to more organisations and help them unlock their full operational potential.