Jotform Brings Conversational AI to Data Collection

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Aytekin Tank, Founder and CEO at Jotform
Jotform AI allows users to create, edit and deploy forms through natural language rather than manual configuration

Users can now go from idea to live form in seconds with Jotform AI. By simply describing what they want – via typing or voice – the platform will generate a fully-structured form, complete with fields, conditional logic and design styling, in seconds.

As a result, building forms with Jotform AI helps users increase productivity as well as incorporate best practices to ramp submission conversion. 

Accessible from the Jotform Workspace (through a persistent chat interface) users can prompt Podo, Jotform's AI assistant, to build new forms or edit existing ones.

The assistant is capable of handling everything from field renaming to multi-step conditional logic, all through conversation.

A companion feature, the Form Copilot, extends this experience inside the Form Builder itself. 

Instead of manual configuration, users can ask the Copilot to make specific changes, such as reordering questions, adding conditional fields, generating scoring calculations, or producing notification and autoresponder email workflows.

Jotform AI offers a range of capabilities

"Jotform AI represents the next stage of our evolution, inspiring people to create any form experience they can imagine, however they like," says Aytekin Tank, Founder and CEO at Jotform.

"Jotform has shifted from a traditional form and productivity tool to an intelligent data management platform that executes at the request of a prompt."

Raising the (AI-assisted) Form Builder bar

The new platform is uniquely positioned as the most comprehensive AI form-building tool currently available, with capabilities that are absent from some major names in the space. 

Among Jotform AI’s exclusive capabilities are

  • AI-generated calculations that allow users to build scoring, totals and field calculations 
  • AI-driven notification email generation
  • AI-generated test submissions 
  • AI assistant that answers product questions with guidance across a broader feature set

Users can upload spreadsheets or documents and have Jotform AI automatically convert the content into a structured form. 

At the same time, uncommon branding tools allow teams to match form styling to an existing website or brand kit simply by supplying a URL or image file.

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Enabling smoother workflows for all use types

Jotform AI aims to remove the setup friction that has historically slowed adoption – enabling users to go from requirement to working form without technical assistance or lengthy configuration. The practical applications cover industry, team, device and use types. 

  • Adaptive forms with conditional logic: Organisations can build forms (lead capture or otherwise) that dynamically adjust based on user responses (such as tiered intake flows) without manually configuring rules.
  • High-volume form testing: Research, marketing and ops teams can instruct Jotform AI to simulate realistic submissions and validate conditional logic before distributing forms at scale.
  • On-brand styling: Teams can update colours, fonts and backgrounds across a form conversationally, without navigating settings menus.
  • Integrated workflows: With AI-assisted integration suggestions, teams can take the next step and streamline data to storage, CRM or management solutions. 
  • Mobile-ready creation: Users are empowered to create on the go and whenever  inspiration strikes by talking to prompt Jotform AI and taking/uploading pictures for form inclusion.  
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In a form builder industry that typically offers template-based or limited AI generation, Jotform AI is combining end-to-end conversational creation with advanced automation inside an enterprise-ready ecosystem.

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