Inside Jeff Bezos' Project Prometheus Raising US$10bn

Investor confidence in AI shows no sign of slowing down, with Jeff Bezos’ Project Prometheus moving to raise US$10bn in its latest funding round. 

Following this, the AI lab will now be valued at a whopping US$38bn, a Financial Times (FT) report notes.  

The funding was backed by JPMorgan and BlackRock, according to industry reports. 

What is Project Prometheus?

Co-founded by Jeff Bezos back in November 2025, Project Prometheus is shrouded in secrecy, with a mostly blank LinkedIn page and a description that reads “AI for the physical economy”.

It is run by Co-CEO and Co-founder Vik Bajaj, who previously served as a director at Google’s moonshot factory, X. 

The AI lab is focused on applying AI to physical systems and industrial processes, i.e, AI that is designed to interact with real-world processes, such as manufacturing, aerospace engineering and semiconductor production.

However most details on Project Prometheus remain unconfirmed and it is not officially documented as a public Amazon programme.

“Modern AI is a horizontal enabling layer,” Jeff Bezos previously stated. “It can be used to improve everything. It will be in everything.”

Talent grab and early investment

Previous reporting from the New York Times suggests that Jeff Bezos was in discussions with investors from the Middle East and Asia with the ambitious aim to raise around US$100bn for an investment fund for Project Prometheus. 

Back in 2025, the startup received US$6.2bn in funding, with contributions from Bezos himself.  

The AI lab has since been filling up office spaces in San Francisco, London and Zurich.

Earlier this month, xAI’s Co-Founder and infrastructure lead Kyle Kosic – who then left to join OpenAI – was recruited to join Project Prometheus. 

An FT report suggests that Kyle now works in AI infrastructure projects at Prometheus. 

The bigger picture

At the same time, Bezos’s wider ecosystem is beginning to connect these ideas across industries, particularly through Blue Origin.

The space company is continuing early test and operational flights of its New Glenn rocket as it works towards reliable heavy-lift launch capability. 

Alongside this, Blue Origin is exploring how future space infrastructure, including satellite networks and orbital systems, could support growing demand for global communications and advanced digital services.

Bezos has also outlined a longer-term vision in which energy-intensive data centres could be moved into space, taking advantage of constant solar power.

Taken together, these efforts point to a broader strategy in which launch systems, satellites and computing infrastructure evolve together to support the next phase of AI and industrial growth.

Meanwhile, Amazon continues to embed AI across its core operations, particularly in logistics, warehousing and cloud computing. 

The company has steadily expanded the use of robotics and machine learning in fulfilment centres to improve efficiency and throughput, while Amazon Web Services has become a major provider of AI infrastructure to businesses. 

At the same time, Amazon Leo – formerly Project Kuiper – aims to build a global satellite broadband network, which could complement cloud and data services as demand for connectivity and compute rises. 

Alongside reports that Bezos is seeking to raise significant funding to apply AI to manufacturing and industrial processes, the overall direction reflects a growing push to integrate AI not just into software, but into the physical systems and infrastructure that underpin the global economy.