How Infosys' AI Propels Formula E Fans to Pole Position

The world and everything in it being reshaped in the age of AI – and racing is no different. 

Formula E, the premier motorsport of the modern times, is launching an AI-powered Race Centre with Infosys. 

The centre puts fans at the centre of the action with intelligent data and AI knitting an immersive race day experience around them. 

“Formula E is a powerful platform to demonstrate how AI can reshape sports,” says Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys.

“With Infosys Topaz and Infosys Cobalt at the core of the new Race Centre, we are redefining the race-day experience from real-time, responsible AI insights to cloud-native scale that meets global demand.

“This season, fans can expect intelligent commentary, deeper explainers and richer interactions that extend beyond the broadcast window. 

“We’re optimistic about what comes next – together with Formula E, we’re building a futuristic blueprint of how AI and cloud can elevate performance and storytelling, across the world of sport.”

AI Race Centre features

More than 1.5 million data points floating about in each race are now distilled to create Race Centre dashboards by Topaz agents.

Race control updates, race positions and car movements are all draw in to create a 2D racetrack visualisation, part of the interactive dashboard.  

As the race takes place, a Gen AI commentary engine built on Topaz’s AI foundation will deliver real-time, context-aware race narration. 

There are interactive engagement features planned which allows audiences to get in on the action and predict the podium outcomes both in practice and qualifying sessions.

Fans can also vote for PIF Driver of the Race.

Another interesting feature is the PITBOOST tracking which allows fans to track the fast-charging capabilities in the mandatory pit stops.

This offers eyes on the charge stops and opens fans can track how the driver positions might affect the momentum of the race. 

What is more, it offers a feature to track a selected driver, enabling better understanding of race development including overtakes and attack mode deployments of drivers of choice.

This can be done at any time during the race. 

Moving closer to the race

The AI-enhanced fan experience will help bring viewers as close to the track as possible and sits well with Formula E’s strategy of attracting a younger, more digitally native audience.

Combining live telemetry, timing data and race control inputs, Infosys and Formula E’s AI Race Centre are churning them into a single, user-facing interface in real time – turning fan experience to pole position.

“Formula E’s vision is to lead the future of sustainable motorsport and technology is the catalyst that continues to push our sport forward,” says Dan Cherowbrier, Chief Technology Officer at Formula E.

“With Infosys, we’re elevating how fans experience every lap with clearer insights, more interactive moments and greater accessibility to the stories unfolding on and off the track. 

“The Race Centre, powered by Infosys, helps fans feel closer to the race. 

“Looking ahead, this platform sets the stage for a smarter, more connected future in which innovation and electric racing move forward together.”