How Experian Embeds Agentic AI into ServiceNow's Workflows

As AI workflows evolve everywhere, a multi-year partnership between Experian and ServiceNow aims to embed agentic AI into enterprise decision systems at scale.

The collaboration integrates Experian's Ascend Platform directly into the ServiceNow AI Platform, enabling autonomous AI agents to access data and execute decisions in real time across business processes.

According to both companies, the partnership addresses a barrier to deploying agentic AI in organisations.

Scaling autonomous AI agents

Enterprises face challenges in moving agentic AI from experimentation to deployment. Fragmented or unreliable data foundations have stalled progress in many organisations.

Industry research indicates data limitations are cited as the primary barrier by the majority of organisations attempting to scale autonomous agents. Experian's approach centres on trusted data as the foundation for scalable AI strategy.

The partnership brings together ServiceNow's workflow infrastructure with Experian's decisioning capabilities, which could allow organisations to deploy agentic AI without building new infrastructure from scratch.

Keith Little, President of Experian Software Solutions, says: "We see agentic AI as a fundamental change in how intelligent services are delivered and this partnership brings together complementary strengths and a shared vision for building them the right way.

Native integration for workflows

The core technical element is native integration between the two platforms. Experian's decisioning capabilities are embedded directly into ServiceNow workflows rather than requiring separate systems.

This architecture enables AI agents to operate within existing enterprise environments while accessing Experian's datasets and analytics in real time. The companies describe the result as automated intelligence at scale.

AI agents can draw on Experian's data assets without requiring manual data transfer or separate processing steps. The workflow integration means autonomous agents have access to decision tools within the platforms organisations already use.

Keith adds: "By connecting our intelligence and decisioning capabilities in Ascend directly into ServiceNow's workflow, businesses can operate with confidence at scale, while extending the impact of our capabilities into new industries and enterprise workflows."

Focus on regulated sectors

The partnership targets sectors including financial services, insurance and healthcare – industries that require high levels of decisioning accuracy and regulatory compliance.

Embedding trusted data into workflows could address concerns among regulated firms about deploying AI without compromising governance or control. The integration aims to provide audit trails and compliance mechanisms within the AI decision process.

Cathy Mauzaize, President for EMEA at ServiceNow, says: "Businesses are ready to move beyond experimentation and this partnership gives them exactly what they need to scale.

"By bringing together ServiceNow's AI Platform, with Experian's world-leading decisioning and analytics platform, we're enabling deeper insights and delivering AI that can make smarter decisions and act faster in a secure environment that delivers real outcomes."

Platform strategy for AI

The announcement reflects Experian's platform-led approach to AI deployment. The Ascend Platform has become the delivery mechanism for its data and analytics capabilities across industries.

Integration with enterprise platforms like ServiceNow extends Experian's reach beyond traditional credit and fraud use cases. The company positions itself as an embedded decisioning engine within enterprise AI ecosystems.

Keith says: "This partnership cements Experian's position as a global leader in AI innovation, giving organisations the foundations to deploy agentic services with confidence."

Experian operates in 33 countries with a workforce of more than 25,000, as the company continues to invest in technologies to unlock value from its data assets.

Its FTSE 100 status reflects its scale. Partnerships like this could indicate its strategy to remain competitive in AI-driven enterprise transformation.