CEO to Prove How Siemens Leads the Industrial AI Revolution

The application of AI in industrial environments shows the shift from consumer-focused chatbots to systems that control physical infrastructure and manufacturing processes. 

Siemens is taking that message to the consumer technology conference in Las Vegas in 2026.

The Consumer Technology Association (CTA), which organises the annual CES technology conference, has announced that Roland Busch, President and CEO of Siemens AG, will deliver a keynote address at CES 2026. 

He will showcase how Siemens is developing AI, digital twin and automation technology for manufacturing, infrastructure and transportation.

“AI and digital twins will revolutionise industrial environments, streamlining design, planning, engineering, operations and maintenance,” says Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association. 

“Roland Busch and Siemens are showing how AI, combined with data and deep domain know-how, can reinvent entire industries.”

Why Siemens draws comparison to electricity revolution

“It is always a defining moment when a new general-purpose technology becomes available: There was a world before electricity; today electricity is ubiquitous,” Roland says. 

“There was a world before AI, right now we are transitioning to a world that makes full use of it – including in factories, buildings, grids and transportation.

“Siemens is the global leader in industrial AI – AI for the real world – bringing intelligence to every machine, every device and every piece of infrastructure.

“We have the data, the domain know-how, and the trust of our customers and partners with whom we are scaling industrial AI.”

The comparison to electricity is deliberate. 

General-purpose technologies typically take decades to achieve widespread adoption. Electricity took approximately 50 years to transform industrial production after its introduction. 

Whether AI follows a similar trajectory or moves faster remains an open question.

The three biggest ways Siemens is using AI

“We use AI in 3 big ways,” the CEO says. 

“To boost innovation and productivity, to enhance our products – and we build our own AI offerings.”

AI to boost innovation speed and productivity
The company is using applications from Google for AI-powered improvement of its code. 

The same tools are helping Siemens accelerate its bids for complex projects, shortening tender applications from weeks to hours.

Powering existing products with AI
Siemens also now has 38 AI offerings and the number keeps growing. 

One example involves AI that finds the optimal production path for machine tools, made possible through Siemens’ data alliance with the machine tool industry.

The company is using Claude, an AI model from Anthropic, the AI safety research company, to refactor its own software. 

The AI cleans up and simplifies code, making both the software and the hardware it connects to faster. 

Siemens’ TIA portal software benefits from updates that arrive faster and with higher quality.

Building new AI products
Additionally, Siemens is developing new AI products, including an Industrial Foundation Model using its domain knowledge and industrial data from partners. 

The company is working on AI agents for industry with partners including AWS. 

These agents plan, think, use tools and cooperate with humans to achieve goals. 

Siemens’ industrial copilot, developed with Microsoft, is already being used by numerous customers and offers productivity improvements of up to 30% in factories.

“At CES, we will show how we are turning this once-in-a-century opportunity into tangible benefits for industries and society,” he says.