Sabre Corporation develops Travel AI platform with Google

By William Smith
Travel tech company Sabre Corporation has announced a partnership with Google focused on developing an AI-driven travel platform...

Travel tech company Sabre Corporation has announced a partnership with Google focused on developing an AI-driven travel platform.

Sabre is best known for its global distribution systems which has long served as the underlying framework for air travel bookings.

The Sabre Travel AI platform makes use of Google Cloud’s AI and machine learning capabilities to analyse and predict consumer behaviour in real time. Possibilities enabled by the technology include allowing airlines and other travel businesses to deliver relevant offers to customers.

The work builds on an earlier partnership with Google Cloud signed in January 2020, with Sabre also expecting its customers to be able to integrate their systems with Travel AI, for instance by plugging-in third party databases and the like.

In a press release, Sundar Narasimhan, president of Sabre Labs, said: "With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers. We are combining Google Cloud's infrastructure, AI and machine-learning capabilities with Sabre's deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel."

Sabre said it hoped the partnership would allow it to further utilise machine learning models to solve the dynamic availability and pricing problems which are part and parcel of the travel booking industry.

"Since the inception of our strategic relationship with Sabre, one of our goals has been to bring together the talent and technology of both our companies to create the future of travel," said Rob Enslin, president of Google Cloud. "Sabre Travel AI perfectly represents Google Cloud's strategic vision to partner deeply with thought leaders in industry verticals to utilize Google Cloud's innovative technologies to transform and create industry firsts.”


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