Craig MacFadyen
Director of Offer Strategy and Portfolio Management at Munters Data Centre Technologies
Craig MacFadyen, the Director of Offer Strategy and Portfolio Management at Munters Data Centre Technologies, has over 30 years of experience in HVAC and has worked in data centres since 2015. Whilst studying to be an electrical engineer, his career began somewhat unexpectedly in the HVAC sector, leading to a long tenure at Fläkt Woods AB before joining Munters.
In his current role, Craig is part of a team shaping Munters’ strategic direction and product offerings in the rapidly evolving data centre cooling industry. Today, Munters has a comprehensive portfolio of cooling solutions that cater to the diverse needs of data centre operators worldwide.
Recognising the growing importance of liquid cooling, particularly in the context of AI and high-performance computing, Munters is well-positioned with technologies for this emerging market segment. An example is SyCool, an adaptable and award winning system for air and liquid cooling. The evolving needs of data centres are a key concern for Munters as it grapples with increasing power densities and the thermal challenges posed by advanced processors.
In his role, Craig emphasises the importance of a tailored approach to cooling solutions. He understands that each data centre has unique requirements based on factors such as ambient climate, water availability, and building design.
The flexible and adaptable approach, combined with a strong emphasis on trust and reliability, has led to high customer retention rates and attracted new clients to their services. Munters is a trusted brand in data centre cooling, a status that has resulted in significant orders and long-term partnerships with leading data centre operators.
As a thought leader in the industry, Craig frequently shares his insights at major events and conferences. His expertise extends to the broader sustainability challenges facing the data centre industry. He is well-versed in the complexities of scope emissions calculations and the importance of reducing not only direct emissions but also those generated through energy consumption and supply chain activities.
As the data centre industry continues to evolve, Craig remains committed to driving innovation and sustainability in cooling technologies. The team at Munters Business Area Data Centre Technologies is dedicated to supporting customers with their current and future challenges. By applying extensive application knowledge to a flexible approach and adaptable air and liquid cooling portfolio, the team at Munters embraces a mindset where customer success is the only acceptable outcome.
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