Lawrence Freeman

Lawrence Freeman

Director of Next Generation Tech at Kubrick

Kubrick Group
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Leveraging AI, the cloud and data, Kubrick heavily commits to its technology partners to drive ahead digital innovation and empower its workforce

Since day zero, Kubrick’s mission has been to help solve the digital skills emergency. First founded in 2016, the company has trained and deployed thousands of consultants, solving business problems across a range of next-generation technologies.

Lawrence Freeman, Director of Next-Generation Tech at Kubrick, works closely with company clients and technology partners to understand current market trends. From this, his teams determine how technology can enable Kubrick consultants to address the needs of its clients.

“The role that data plays creates a holistic picture of what we are seeing now, solving business problems with technology, data, cloud and AI - whilst underpinning security best practices,” Lawrence says.

Confronting data-driven challenges

Kubrick’s focus has always been on data, cloud and AI, which have enabled the company to carve a niche in understanding real data business needs.

“The need is data governance. It underpins everything - businesses can't transform and can't embrace technology if they don't address the foundations,” Lawrence explains. “You've got to throw skills at it and work with the right tech partners.”

Part of this strategy inevitably involves AI. As organisations around the world scrabble to harness the technology, they are becoming aware that their data governance processes are insufficient. Lawrence explains that a company will not have good-quality AI if they have poor-quality data.

“AI governance is equally important,” he says. “You can't move forward with AI if you're not going to be compliant, so governance is key.”

Kubrick is at the precipice of next-gen technology transformations. The company has helped organisations move towards the cloud. In order to deliver such high demands, the company has created a culture where its consultants can continually refresh their skills and work with technology partners to gain high-level accreditations.

“That’s what Kubrick is really all about: Building diverse teams to solve business problems and allowing clients to retain talent,” Lawrence notes.

Its technology partners help the company better serve clients. As an ambitious company, it works with hyperscalers like GCP, AWS and Microsoft, in addition to smaller platforms across data and AI.

“Our approach is to make sure that we partner with the right software providers that align not just to our practice strategy, but also ensure that we are listening to clients,” explains Jo Bottino Jones, Kubrick’s UK Head of Channel Alliance. “Our next-gen tech approach bakes in the right software and the right partners that will help us deliver the right solutions and value for clients.”

Jo Bottino-Jones, UK Head of Channel Alliance at Kubrick, shaping partnerships and tech solutions

Snowflake: Leveraging AI to digitally transform

A crucial partner for Kubrick is Snowflake, a cloud computing company that enables Kubrick to leverage their latest data and AI innovations. Both companies have held a successful partnership for more than two years, with Kubrick now being one of Snowflake’s managed select partners.
“We work very collaboratively with their partner team and their wider client team to align on accounts to ensure joint outcomes,” Jo explains.

Snowflake’s latest offering ensures its entire platform is within AI, which aligns successfully with Kubrick’s digital strategy. It enables Kubrick to deliver data engineering with the latest techniques that Snowflake has to offer.

“Their product roadmap is baked into how we can work to best deliver solutions to clients,” she says. 

Moving forward, Kubrick is ready to confront its AI responsibilities, whilst maintaining that partner-led focus.

“We need to make sure AI models are transparent and explainable,” Lawrence explains. “That's where Kubrick is also ensuring that we have the right partners. It is partners like Snowflake that will enable organisations to be prepared for combating any threat that comes their way.”

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