Jens Waaijers

The most effective technology transformations are rarely just about the tech itself. At their core, they are driven by people, cultural evolution and a willingness to challenge traditional ways of working. Crucially, they also rely on collaboration. At Kramp, Jens Waaijers and Olivier Luxon have coined this way of working ‘two in a box’.

The seemingly straightforward yet impactful method of partnering has been instrumental in driving change at Kramp – a company that supplies parts and accessories to the agriculture, forest & landscaping and construction industries across Europe. With Jens and Olivier at the helm, the business is redefining how digital and business strategies come together to support long-term growth.

Their collective objective is to modernise a business with over seven decades of history, adopt and replace technologies to better serve both internal teams and customers, and build a platform for scalable, future-ready transformation.

Founded in 1951, Kramp operates in 24 countries through a wide-ranging network of partners and suppliers. It promises dependable, fast delivery to customers, which calls for robust, well-integrated systems that can support ecommerce, inventory, logistics and CRM across multiple regions.

Jens joined Kramp two years ago to lead its omnichannel division – a vital role in an organisation whose business operates almost entirely online. His team plays a pivotal part in bridging the company’s in-country business operations with its central technology function, overseen by Olivier.

"Our focus is on increasing scalability, capabilities, efficiency and performance,” Jens explains. “My experience has always been at the intersection of strategy, data, innovation and commerce – which naturally fits with transformation work. At Kramp, my department and Olivier’s tech team work hand-in-hand to meet the needs of our country teams and wider business. That collaboration began two or three years ago, and now we’re moving into the next chapter together.”

Kramp’s Digital Journey

Kramp’s move towards digital began in the early 2000s, making it a pioneer in ecommerce within its industry. After the year 2000, there was substantial transformation, with rapid expansion into new markets and acquisitions of other businesses.

A turning point came in 2013 when Kramp merged with a key competitor. This added complexity to its systems landscape, prompting integration across different platforms and business processes.

As the company scaled further, it introduced a range of digital tools – including a CRM platform – and updated its ecommerce systems to match its ambitions.

With Jens and Olivier now leading the charge, Kramp’s tech transformation is anchored in practical outcomes: establishing a formal roadmap, securing the right partners and solutions, and aligning every innovation closely with commercial objectives.

“Over the last 10 years, Kramp has expanded rapidly into new countries and new markets,” Jens explains. “As a business we are reaching a point where there’s a real opportunity to standardise processes and ensure technology doesn’t become a blocker and doesn’t slow us down. We’re at a point where we realise that, if we do this, we can really accelerate and maximise every opportunity for the entire business.”

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