Vivacity Labs to deliver AI traffic sensors to Australia

Transport technology scale-up Vivacity Labs has announced its partnership with Bicycle Network to deliver AI-powered traffic sensors to Victoria, Australia

Based in the UK, Vivacity Labs have expanded into Australia with its new partnership with Bicycle Network to promote active travel, safety and sustainability in the City of Port Phillip (CoPP).

As part of the partnership, AI-powered traffic sensors will be installed in the City of Port Phillip this year. The sensors will measure bike rider, pedestrian and motor vehicle movements and help the council reduce congestion and increase sustainable transport. 

These sensors capture anonymous data on different modes of travel. Installed by Vivacity Labs through its partnership with CoPP and Bicycle Network, this collaboration marks Vivacity’s expansion into Australia.

James Hill, International Business Development Director at Vivacity Labs, said: “Our partnership with Bicycle Network will go a long way in providing detailed and accurate transport data insights to help ensure the right decisions are being made to improve travel patterns in the City of Port Phillip.”

“We’re extremely proud to be supporting the implementation of initiatives that encourage active travel, cycling safety and lower pollution levels to help maintain sustainable streets in Victoria, and across the globe,” he continued.

AI measuring bike and pedestrian data

With a 23% projected increase in resident growth in CoPP by 2027, the partnership will help promote active travel in the local area, particularly the use of bikes and e-scooters. Vivacity’s technology will support the council to make data-driven decisions and implement new schemes successfully.

The AI-powered sensors will measure bike and pedestrian data in real-time along CoPP Integrated Transport Strategy Routes, monitoring a variety of locations including footpaths, cycle lanes and roads.

Glen Janetzki, General Manager Commercial at Bicycle Network, said: “These AI sensors have the power of a thousand people holding clipboards and pens. It gives us real-time information along a full road, not just one site, helping us understand how all road users interact.”

Supporting CoPP as it redesigns the city 

By occurring anonymous data from the sensors the CoPP will be able to gain an understanding of how these road users interact on specific roads and junctions. As well as this, they will be able to gain insight into interactions with newer modes of travel such as e-scooters. 

This means the council will be able to plan what physical changes, such as segregated lanes and the size of footpaths, will work. In doing so they will be able to both enhance active travel and improve traffic flow, and therefore also reduce conflict between transport modes and emissions.


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