Talkwalker acquires discover.ai to drive business impact
By acquiring discover.ai, an agile consumer and cultural insight platform, Talkwalker will continue its consolidation within the industry. Through the acquisition, the company will enable more brands to benefit from actionable consumer intelligence and drive business impact.
Talkwalker is the number one Consumer Intelligence Acceleration platform for brands to drive business impact. Its platform combines a multitude of internal and external data sources with AI-powered by Blue Silk technology, for the most expansive view of consumers.
"We're not just providing brands and agencies with powerful consumer intelligence from a multitude of data sources. We have learned from our clients, and the wider industry, there is a need for professional services to help make this intelligence more actionable,” said Tod Nielsen, Talkwalker's CEO.
"With the addition of discover.ai to our already fast-developing Talkwalker Activate professional services, we can provide a high-level consultancy layer on top of our powerful platform, that explores and discovers, at scale and at human scale, with rigour but also with resonance. Inspiring brands with rich human stories and cultural insights, and getting them closer to their customers," he added.
The acquisition marks a key milestone on a journey to build an even richer and deeper insight into Talkwalker’s service offering.
Uncovering exponential value through this acquisition
By utilising discover.ai's unique combination of machine learning and human insight, Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.
With its technology, discover.ai has already helped some of the world's largest brands with 800+ insights projects across 30 countries, and global clients across a broad sector of industries.
The combination of Talkwalker’s consumer intelligence and discover.ai’s insights means brands will now be able to see exponential value uncovered.
"There is already a very natural alliance between our two businesses," said Jonathan Williams, Founder of Discover.ai.
"Indeed, we find that we've been working for many of the same clients, even on the very same projects. Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and discover.ai bringing deeper human insight and cultural context, together with inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platform can create some really exciting new developments," he added.
This acquisition is just part of the new offering from the Talkwalker Activate professional services team. It will now provide a range of go-live, operational, and strategic consultancy services to enable businesses to identify, analyse, and action relevant consumer insights across their organisations.