Two Roads Consulting Scaling Toyota’s Digital Transformation

As the world turns more towards technology, it can feel daunting for companies to know where to begin their digital transformation.

To help ease this transition, organisations like Two Roads Consulting partner with businesses to define a clear path forward, guiding them through strategy and execution to deliver lasting transformation. 

Managing Partner Seth Plunk co-founded Two Roads Consulting, which helps its clients with digital, technology and business transformations.

“We help companies define their strategic objectives through visioning and planning, then  translate those objectives into actionable initiatives that drive transformation. From there, we design the operating model needed to align teams and execute successfully,” Seth explains.

Driving enterprise transformation 

Since Two Roads Consulting was founded in 2015, it has helped organisations tackle some of the most complex business and technology challenges. 

“Over the years, we've partnered with Toyota North America on several large-scale transformation initiatives, helping deliver meaningful outcomes while keeping programs aligned to timelines, budgets and business goals,” Seth says.

Two Roads is often engaged on high-priority enterprise-wide initiatives where alignment, execution and adaptability are critical. The company’s strategic guidance and operational execution support helps organisations manage complexity in delivery while staying focused on long-term business value. 

Building an impactful transformation management office

This approach has helped shape Two Roads’ long-standing work with Toyota, where the company has supported initiatives across IT, marketing, supply chain and finance. Working closely with Toyota leadership, Two Roads helped establish Toyota’s Transformation Management Office (TMO), implementing governance models and best practices that continue to support enterprise transformation initiatives today. 

“At Two Roads, we're intentionally vendor agnostic because we believe organisations should have the flexibility to choose the partners and solutions that best support their goals,” Seth explains. “Our role is to help create the framework that allows those initiatives to succeed.”

Rather than prescribing specific technologies or vendors, Two Roads focuses on helping clients build the operational foundation needed to support sustainable transformation over time. By pairing strategic thinking with practical execution support, the consultancy helps organisations move initiatives forward while building capabilities that continue to deliver value well beyond a single project. 

Creating long-term value

The partnership has also contributed to broader organisational impact, including identifying new opportunities for revenue growth and helping position technology as a strategic driver of business value across the enterprise.

“What’s been most rewarding is helping Toyota build capabilities that continue to benefit the organisation long after an initiative is complete,” Seth adds. “By defining and launching new technology-enabled products and services, we’ve helped position IT as a revenue-generating function and driver of enterprise growth.” 

“We care deeply about our clients’ long-term success and work alongside them to help create lasting impact across the organisation. That continued investment and trust has led to opportunities to support some of their most strategic enterprise transformation efforts.”