The CXO Summit: The Future of AI in Marketing

The CXO Summit on 9-10 October at Convene 155 Bishopsgate, London, presents an opportunity for AI and tech professionals to observe how enterprise leaders are approaching AI implementation across business functions.

With more than 500 C-suite executives expected to attend across Marketing, HR, Finance and Business Strategy, the two-day event offers insights into how organisations are translating AI capabilities into practical business applications.

The summit has been designed to facilitate meaningful connection, insights and strategic discussion among leaders. It will feature four dedicated executive zones for CEOs, CFOs, CHROs and CMOs, creating space for cross-functional dialogue around technology adoption and AI integration strategies.

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The Future of AI in Marketing

Panels at the CXO Summit will include The Future of AI in Marketing, The CMO Summit and The AI-Ready Workforce, which will feature Lisette Danesi, Global Chief People Officer, Corporate Functions at advertising firm WPP.

“I’m very excited to join this event,” says Lisette. “While every organisation is on its own AI journey, our universal challenge remains: how to truly embed AI while keeping humans - the heart of our businesses – at the forefront. My focus here is on empowering our people to 'learn, unlearn and relearn,' so we can responsibly harness AI for the future.”

According to Statista, global revenue for AI marketing was around US$47bn in 2025 – a number expected to rise to US$107bn by 2028. 

The technology is transforming marketing across enterprise organisations – from predictive analytics and advanced segmentation to content generation. 

In fact, a survey conducted by SurveyMonkey found that 43% of marketing professionals say that it has become essential to their social media strategy, while 43% say they use it to automate repetitive tasks, 50% say they use AI to create content and 41% use it to analyse data. 

The Future of AI in Marketing panel will explore how leaders across organisations are implementing the technology responsibly, to accelerate growth, enhance customer experience and improve operational efficiency. 

Attendees of the event will be able to learn how to integrate AI across the marketing function, manage governance and risk, balance automation with brand integrity and measure tangible return on investment while preparing their teams for an AI-driven future.

The CXO Summit

The event will feature speakers such as Alex Snelling, Chief People Officer at McDonald’s, who will deliver the opening keynote address on day one at 10:45 on the Enterprise Theatre stage. 

James Murnieks, Chief Financial Officer UK&I at Siemens, will also lead a panel discussion exploring how organisations can finance a sustainable future at 14:15 in the ThinkTank.

On day two, speakers will include Tracey Leghorn, Chief Business Services Officer at SUEZ, delivering a keynote address and Matt Phelan, Co-founder of The Happiness Index, who will present on Willingly... Leadership in Times of Economic Uncertainty and AI Disruption.

This will be followed by a panel discussion on the future of people & skills featuring Tom Simons, Chief HR and OD Officer at NHS England, and Harry Abrams, Partner at Shoosmiths.

Join Us at the CXO Summit

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