NICE creates humanised AI-driven CX powered by Generative AI

Enlighten Actions is revolutionising the use of data and generative AI with the aim of pinpointing brand-specific actions to drive business growth

Customer Experience provider NICE has announced a solution which allows organisations to create smart and humanised CX through the integration of AI. 

Enlighten Actions brings together Enlighten, NICE’s highly mature and differentiated purpose-built AI for CX, and the generative models from OpenAI.  This groundbreaking innovation combines Enlighten’s highly specialised AI models for CX trained using billions of CX interactions with the broad, generative models used to build ChatGPT. As a result, Enlighten Actions allows organisations to build AI-powered CX processes faster and easier than before by making Enlighten accessible with a human-like interface. Through this state-of-the-art interface, Enlighten Actions generates actionable outputs that are clear, easy to understand, and brand specific. It fundamentally changes and improves how we interact with unstructured data and makes it more accessible and efficient for businesses to operationalise.

Enlighten Actions does all the backend work to gather and present responses in record time with unrivalled clarity and accuracy. Enlighten Actions takes the learnings from Enlighten AI and, with Generative AI, composes human-like responses to any request.  It is integrated across NICE’s portfolio of products, including CXone Expert, NICE’s knowledge management solution, CXone’s Bot Builder, SmartAssist, as well as the new Enlighten AutoSummary. 

AI should be incorporated into knowledge management strategies

According to a Gartner report, by 2025 70% of digital workplace service transactions will be supported or completed by automation, up from less than 30% today. Yet, according to a report from Deloitte, 67% of respondents to its survey have yet to incorporate AI into their knowledge management strategy beyond a limited extent. Enlighten Actions can show businesses the optimal areas to deploy automation. It can create the plan for businesses to be able to respond to these new demands of the digital era.

“Enlighten Actions is a next-generation AI innovation,” said Barry Cooper, President, CX Division, NICE. “Enlighten Actions revolutionises how businesses use data to help drive growth. Combining Enlighten AI and generative AI, NICE has broken down the silos to create an unparalleled knowledge base to deliver truly transformative actions for businesses.”

“Our research shows that enterprises are seeking solutions that make it quick and easy for them to employ Conversational AI for their specific industries and use cases,” explains Dan Miller, Lead Analyst at Opus Research. "Enlighten Actions fills that need by making it possible for both customers and agents to incorporate unstructured data into natural language queries and responses. The flexibility and adaptability of NICE’s approach make it a game changer.”

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