Ada leverages OpenAI to deliver AI-powered customer service

The large language models behind ChatGPT will be used to increase automated resolutions for customers and boost Ada’s conversational AI platform

Ada, the customer service automation company, has announced it is now leveraging technology from OpenAI, the AI research and deployment company responsible for the groundbreaking ChatGPT application.

Ada said it will deepen its use of OpenAI's technology to provide a significant boost to Ada's conversational AI platform. In March, Ada introduced a new generative AI capability that reduced the time and effort needed to build, train and maintain a customer support chatbot by 10x compared to traditional enterprise automation solutions.

The news follows the publication of a report from Global IT research and advisory firm Info-Tech Research Group, suggesting ChatGPT could be used by businesses to help with crucial tasks, including enterprise support, customer interaction and even product development.

Unlike previous iterations of the GPT model, ChatGPT is specifically designed to serve a chatbot function. However, unlike other chatbots or intelligent software assistants, ChatGPT is much more adept at engaging in dialogue with its users and can even respond to feedback, request clarification, and iterate on its answers based on a user's response.

Chatbots able to resolve more issues without the need for human intervention

Ada is already using GPT-3 to automate the training of customer intents and the integration will be pushed further by automatically building answer flows and content from its customers' knowledge bases. Ada is also experimenting with generative AI to augment conversational insights provided to both bot builders and live agents. 

Before handing off a conversation to an agent, a large language model (LLM)-powered bot could be asked to generate a summary of what the customer and the bot previously discussed, sharing valuable context with the human agent while saving the customer from having to repeat themselves. 

With LLMs at their core, chatbots will be able to resolve more issues without the need for human intervention, including order returns and refunds, password resets, and other more personalized actions. Customer service applications built upon these models help businesses better understand their customers by rephrasing questions and augmenting the conversation with more context, allowing them to resolve their issues faster and more efficiently. 

Ada will leverage OpenAI's technology and services to build solutions that can automatically resolve more complex interactions.

“The world changed with the launch of ChatGPT and the opportunity for enterprises can't be overstated,” said Ada Co-founder and CEO Mike Murchison. "We're going all in on using large language models to empower brands to deliver a customer experience that is far more contextual and intelligent. This approach fosters trust while enabling companies to automate more resolutions for their customers as effortlessly and efficiently as possible."

“We're excited to support Ada to imagine, design and power an AI-first approach to customer service,” said Yaniv Markovski, Head of Support at OpenAI. “With OpenAI, Ada will enable the world's best brands to provide a very differentiated support experience.”


Featured Articles

Pick N Pay’s Leon Van Niekerk: Evaluating Enterprise AI

We spoke with Pick N Pay Head of Testing Leon Van Niekerk at OpenText World Europe 2024 about its partnership with OpenText and how it plans to use AI

AI Agenda at Paris 2024: Revolutionising the Olympic Games

We attended the IOC Olympic AI Agenda Launch for Olympic Games Paris 2024 to learn about its AI strategy and enterprise partnerships to transform sports

Who is Gurdeep Singh Pall? Qualtrics’ AI Strategy President

Qualtrics has appointed Microsoft veteran Gurdeep Singh Pall as its new President of AI Strategy to transform the company’s AI offerings for customers

Should Tech Leaders be Concerned About the Power of AI?


Andrew Ng Joins Amazon Board to Support Enterprise AI

Machine Learning

GPT-4 Turbo: OpenAI Enhances ChatGPT AI Model for Developers

Machine Learning