Apr 16, 2021

Red Bull plans to take AI in F1 to the next level

AI
Strategy
ML
Technology
Tilly Kenyon
2 min
A partnership between Red Bull and computer technology giant Oracle has the potential to advance strategic design making on-track
A partnership between Red Bull and computer technology giant Oracle has the potential to advance uses of AI on and off the track...

Formula 1 is a data driven sport with teams working constantly to improve their strategies and analyse their data in order to be the best on the track. This new partnership between Red Bull and Oracle will allow the race team to leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimize the way data is used across its business. 

This relationship will include work to optimize and elevate the use of data in improving car performance for Red Bull and comes in the form of a multi-year roadmap. It also includes both on and off-track engineering operations, plus leveraging the extensive artificial intelligence and machine learning capabilities of OCI.

Red Bull Racing Honda Team Principal, Christian Horner, said: “AI and ML are big categories that are emerging. Both areas, with the amount of data that we generate, the way that we simulate, etc, are going to play a key role in our decision making as track time becomes ever less.”

Using AI not only helps develop the car and data, but could also help the team in understanding what type of content their fans like. 

“We can use the machine learning tools to set parameters that will do the thinking for us. It will make the whole process a lot less manual and a lot more automated. So you will be receiving the information when you want to receive it, rather than when we're pushing it to you.” said Red Bull Racing’s Chief Marketing Officer, Oliver Hughes. 

From a technology perspective, our engineering team can’t wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise.” Hughes added

Red Bull and Oracle haven’t defined all possibilities and details about their future work together, but this could be not to inform any rivals. 

(Image: Red Bull)

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Jun 15, 2021

The advantages and disadvantages of AI in cloud computing

AI
CloudComputing
Data
ML
3 min
AI is being used in cloud computing, which works by allowing client devices to access data over the internet remotely, but are there pros and cons?

Cloud computing offers businesses more flexibility, agility, and cost savings by hosting data and applications in the cloud. AI capabilities are now combining with cloud computing and helping companies manage their data, look for patterns and insights in information, deliver customer experiences, and optimise workflows.

We take a look at some of the benefits and drawbacks of AI in cloud computing. 
 

The benefits of AI in cloud computing

 

Lower costs

A major advantage of cloud computing is that it eliminates costs related to on-site data centers, such as hardware and maintenance. Those upfront costs can be restrictive with AI projects, but with cloud enterprises you can access these tools for a monthly fee, making research and development related costs more manageable. AI tools can also gain insights from the data and analyse it without human intervention, reducing staff costs.

Deeper insights 

AI is able to identify patterns and trends in large data sets. Using historical data, AI compares it to the most recent data, which provides IT teams with well-informed, data-backed intelligence. AI tools can also perform data analysis fast so enterprises can rapidly and efficiently address customer queries and issues. The observations and valuable advice gained from AI capabilities result in quicker and more accurate results.

Improved data management

AI enables extensive data management, and cloud computing maximises information security, making it possible to deal with massive amounts of data in a programmed manner to analyse them properly, allowing the business to leverage information that has been “mined” and filtered to meet each need. AI can also be used to transfer data between on-premises and cloud environments. 
 

Intelligent automation 

Businesses use AI-driven cloud computing to be more efficient and insight-driven. AI can automate repetitive tasks to boost productivity, and also perform data analysis without any human intervention. IT teams can also use AI to manage and monitor core workflows. IT teams can focus more on strategic operations while AI performs the mundane tasks. 

Increased security 

With businesses deploying more applications in the cloud, security is crucial in order to keep data safe. IT teams can use different AI-powered network security tools which can track network traffic, they can flag issues, such as finding an anomaly. 
 

The drawbacks of AI in cloud computing

 

Data privacy 

 Enterprises need to create privacy policies and secure all data when using AI in cloud computing. AI applications require a large amount of data, which can include consumer and vendor information. While some data can be anonymous and can't be tied to personally identifiable information, knowing who the data belongs to makes it more valuable. When sensitive information is used, data protection and compliance is a major concern.

Connectivity concerns 

IT teams use the internet to send raw data to the cloud service and recover processed data. Poor internet access can hinder the advantages of cloud-based machine learning algorithms, as cloud-based machine learning systems need consistent internet connectivity. 

While processing data in the cloud is quicker than conventional computing, there is a time lag between transmitting data to the cloud and receiving responses. This is a significant issue when using machine learning algorithms for cloud servers, where prediction speed is one of the primary concerns.

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