Red Bull plans to take AI in F1 to the next level

By Tilly Kenyon
A partnership between Red Bull and computer technology giant Oracle has the potential to advance uses of AI on and off the track...

Formula 1 is a data driven sport with teams working constantly to improve their strategies and analyse their data in order to be the best on the track. This new partnership between Red Bull and Oracle will allow the race team to leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimize the way data is used across its business. 

This relationship will include work to optimize and elevate the use of data in improving car performance for Red Bull and comes in the form of a multi-year roadmap. It also includes both on and off-track engineering operations, plus leveraging the extensive artificial intelligence and machine learning capabilities of OCI.

Red Bull Racing Honda Team Principal, Christian Horner, said: “AI and ML are big categories that are emerging. Both areas, with the amount of data that we generate, the way that we simulate, etc, are going to play a key role in our decision making as track time becomes ever less.”

Using AI not only helps develop the car and data, but could also help the team in understanding what type of content their fans like. 

“We can use the machine learning tools to set parameters that will do the thinking for us. It will make the whole process a lot less manual and a lot more automated. So you will be receiving the information when you want to receive it, rather than when we're pushing it to you.” said Red Bull Racing’s Chief Marketing Officer, Oliver Hughes. 

From a technology perspective, our engineering team can’t wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise.” Hughes added

Red Bull and Oracle haven’t defined all possibilities and details about their future work together, but this could be not to inform any rivals. 

(Image: Red Bull)

Share

Featured Articles

AI in SOC: Where Should Security Teams Look to Apply It?

As threats evolve, AI's continuous learning ensures robust protection that can prove invaluable for security operations centres

Swiss Re: Pharma, Not IT, to See Most Adverse Effects of AI

Swiss Re' AI report revealed surprising results showing pharmaceuticals stands to be the most adversely effected industry from the applications of AI

AI Safety Summit Seoul: Did it Meet Industry Expectations?

Before the summit, there were high hopes for meaningful outcomes - we see if industry leaders like EY's Beatriz Sanz Saiz thinks so

IBM's Salesforce Partnering Shows watsonx's Enterprise Reach

AI Strategy

Are Business and Government Diverging on AI Safety?

AI Strategy

Alteryx Industry-First AI Copilot Sees New Era of Analytics

AI Applications