California-based technology company Pixis provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing.
On a mission to provide marketers with robust plug-and-play AI products without them having to write a single line of code, the company’s codeless AI infrastructure currently comprises over four-dozen proprietary AI models that are deployed across an ecosystem of products and plugins.
Since it was founded in 2018 the company has grown by 600%. Pixis currently has over 100 customers using its AI products across the world. According to Pixis, customers using the AI infrastructure have witnessed a 20% decrease in acquisition costs on average, in addition to at least 300 hours of manual work saved per month.
Raising funds to expand AI platforms globally
Recently the technology company has secured US$100mn in Series C funding. The round was led by SoftBank Vision Fund 2, with participation from new investor General Atlantic, a leading global growth equity firm. Existing investors Celesta Capital, Premji Invest, and Chiratae Ventures also participated in the round.
With the close of its US$17mn Series B round just four months prior, Pixis has raised a total of US$124mn to date since its founding in 2018. Pixis will leverage the fresh funds to help the company rapidly scale its AI platforms and plugins, as well as accelerate expansions across North America, Europe, and APAC.
“The web going cookieless, in conjunction with decreasing access to the depth of data that was previously available, is a worrisome situation for marketers. In this environment, it is self-evolving neural networks that are proving to be invaluable assets in countering the disruptions to the marketing landscape,” explained Shubham A. Mishra, co-founder and Global CEO at Pixis. “We are excited to partner with SoftBank Vision Fund 2 and General Atlantic to make codeless AI infrastructure accessible to every market in the world.”
Using AI to make automated decisions in marketing
AI technologies can make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used where speed is essential. AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.
Shantanu Rastogi, Managing Director at General Atlantic, continued, “We believe Pixis is disrupting the marketing space with a self-learning codeless AI infrastructure that serves a mission-critical function in the marketing tech stack. The AI plugins and platforms solve key customer problems and are improving business outcomes. The Pixis platform demonstrates the power of global entrepreneurship, and we are proud to support the team’s ambitions of continued expansion.”