Laiye expands presence with launch of UK operations

Automation provider Laiye has expanded into the UK, with the aim to disrupt the 'Big Three' in its space: UiPath, Automation Anywhere and Blue Prism

Laiye, Asia’s leading Intelligent Automation provider, announced its expanded presence in Europe with the launch of its UK operations. 

The company will invest $50m in EMEA over the next 3 years, and its customers in Europe include Porsche, Astrazeneca, Roche, Johnson & Johnson, and LVMH.

Its Intelligent Automation mimics human intelligence, combining the power of Artificial Intelligence (AI), machine learning (ML), natural language processing (NLP), optical character recognition (OCR), Chatbots and RPA. With these, Laiye automates complex decision-making based on standard business processes and over time improves the decisions as it learns about the business.

Expanding into the UK 

Laiye’s first European operations, in the UK, will scale out across EMEA during 2022 led by Neil Parker, General Manager, EMEA who previously built out SaaS Sales teams at Veritas and Computacenter. His remit is to rapidly scale up Laiye’s revenues with his team growing to forty over the next six months.

Parker commented: “The legacy Big Three are well-known but have failed to deliver high impact solutions with reliable customer service. So I am delighted to join Laiye at this exciting stage of growth and expansion to bring a new and disruptive wave of Intelligent Automation to European customers. Laiye is proven in Asia, and early indications from UK and European businesses show that Intelligent Automation has a bright future here too.”

Rapid digitalisation calls for changes in technology 

Accelerated digitisation and supply chain pressures during lockdown made Robotic Process Automation (RPA) front and centre for European businesses. Laiye’s experience working with some of the world’s largest companies, though, has proved legacy RPA is no longer enough, according to the company. 

In an interview with VentureBeat, Craig Le Clair, a Forrester analyst, explained: “Only AI-powered RPA will survive. Pure RPA companies are becoming dinosaurs." Rival industry analyst firm Gartner agrees adding, “By 2022, 80% of RPA-centric automation implementations will derive their value from complementary technologies. By 2022, 65% of organisations that deployed automation capabilities will introduce AI, ML, NLP and IDP.”

While RPA reduces repetitive admin tasks, which would perhaps have otherwise been offshored, Its successor, Intelligent Automation (IA) uses AI at its core to further refine smarter business processes over time. Opting for Laiye allows high-value European employees to spend more time on innovation and digital strategy.

Ronen Lamdan, CEO of Laiye International, commented:  “Legacy automation solutions failed to fulfil the promises they sold to early European buyers. Many of these pioneering RPA projects were hard to integrate and have just not delivered what was promised. Intelligent Automation is the real deal and it can either co-exist with, or replace, legacy RPA at low risk. Laiye can guarantee business results thanks to 500,000 developers on the platform who are innovating and developing out of the box solutions to future-proof our customers’ businesses.”



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