How IRIS Software Group uses Cloudapps AI technology

We take a look at how IRIS Software Group is using Cloudapps behavioural science and AI technology, making use of the tools to support the sales teams

Founded in 1978, IRIS Software Group first launched with the vision of founder David Guest to revolutionise the way accountants use software to carry out their daily work.

Over 40 years later, IRIS is one of the UK’s largest private software companies, supplying business critical software and services to more than 100,000 accountancy practices, businesses, charities and public sector organisations. The company helps customers improve the way they work by automating core business processes to quickly solve problems and provide actionable insight. 

“In order to grow, it’s not uncommon for businesses to crank the handle faster. While short-term gains are possible, there’s a matter of sustainable scale to consider and importantly, the wellbeing of colleagues. Our strategy was to find a platform of tools we could use to support sales teams and existing procedures. One method we were already exploring was the possibility of harnessing AI and behavioural science techniques to identify and promote successful behaviours within teams,” explains David Turner, Chief Marketing Officer, IRIS Software Group.

Implementing AI to promote successful behaviours 

To accommodate its growth strategy, IRIS was looking for a partner that would align with its business objectives while also addressing the challenges at hand. By applying Cloudapps’ revenue intelligence platform to its Salesforce CRM system, IRIS is now able to identify successful sales behaviours and share them with the entire team. 

Combining behavioural science with AI technology, Cloudapps extracts information from the CRM system and time-sequenced data from across the business to provide valuable insight. This is shared across the teams to evolve best practice and empower them to improve efficiency, productivity, and success.  

Andy McDonald, CEO, Cloudapps, says: “We are proud to be working closely with such a great company. With many market-leading solutions across multiple business segments, it is brilliant to see our unique AI software helping IRIS to discover and promote untapped potential. The use cases being identified by IRIS demonstrates the unique versatility of the Sensai AI platform. Cloudapps has developed an extremely close working relationship with IRIS, resulting in this mutually successful partnership.”


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