Businesses and organisations across all industries are increasing their investment in artificial intelligence (AI) to create a competitive advantage through improved customer insight, greater employee efficiency, and accelerated innovation, new data has found.
The Worldwide Artificial Intelligence Spending Guide from International Data Corporation (IDC) forecasts global spending on AI systems will jump from $85.3 billion in 2021 to more than $204 billion in 2025. The compound annual growth rate (CAGR) for the 2021-2025 period will be 24.5%.
Creating a better customer experience
It was found that retail and banking are the two industries that will spend the most on AI solutions over the five-year forecast period with retail spending growing at a slightly faster rate. Retail AI spending will largely focus on solutions that improve the customer experience through automated customer service and recommendation engines. The banking industry will allocate much of its AI investment to risk reduction through automated threat intelligence and fraud analysis applications. In terms of spending growth, all 19 industries in the Spending Guide are expected to have compound annual growth rates (CAGRs) greater than 20% over the 2021-2025 forecast period.
The two largest use cases in terms of total spending across all industries are automated customer service agents and sales process recommendation and automation. Together, these two use cases will account for $15.9 billion or more than 18% of all AI spending this year.
"In addition to the customer experience, a lot of AI investment is geared towards improving efficiency. IDC believes these implementations will migrate towards developing and enhancing new business models," said Mike Glennon, senior research manager with IDC's Customer Insights & Analysis team. "New ways of conducting business will fundamentally change how companies interact with their customers and will encourage new players across many industries. We have already seen dramatic changes in retail with companies such as Alibaba and Amazon, and other industries will follow as they discover how they can benefit from changes in how business is done using AI. AI will have an impact in all stages of business, from customer interactions, through supply chain improvements, to new and yet to be thought of services."
The pandemic has been a catalyst for innovation
"The disruption through the global pandemic has been unsettling, but it is also serving as a catalyst for innovation, growth, and business transformations," said Ritu Jyoti, group vice president, Artificial Intelligence and Automation Research with IDC's software market research and advisory practice. "Today, AI expertise is focused more on developing commercial applications that optimise efficiencies in existing industries. Acceleration of AI adoption and proliferation of smart, intuitive ML/DL algorithms will spawn the creation of new industries and business segments and overall will trigger new opportunities for business monetisation."
On a geographic basis, the United States will deliver more than half of all AI spending throughout the forecast, led by the Retail and Banking industries. Western Europe will be the second largest geographic region, led by Banking, Retail, and Discrete Manufacturing. China will be the third largest region for AI spending with State/Local Government, Banking, and Process Manufacturing as the leading industries. The strongest spending growth over the five-year forecast will be in Western Europe (26.9% CAGR) and Asia/Pacific (excluding Japan and China) (25.1% CAGR).