Hootsuite acquires conversational AI leader Heyday for $60m

Social media management pioneers Hootsuite has announced the acquisition of Heyday to allow brands to fully leverage conversational AI

The global leader in social media management, Hootsuite, has announced it has acquired Montreal-based, AI-powered customer messaging platform, Heyday for CA $60 million.

Discussing the acquisition, CEO of Hootsuite, Tom Keiser said: “Social is the new interface of commerce and customer care. Modern-day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales and support teams globally so they can deliver exceptional experiences at scale.”

Heyday’s conversational platform enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Its enterprise-grade customer messaging platform integrates seamlessly with e-commerce platforms.

Currently, Heyday works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak and Jack & Jones to deliver more personalised and rewarding customer experiences via chat and video.

“We created Heyday’s conversational platform to make buying from a brand as easy as messaging a friend,” said Steve Desjarlais, CEO and Co-Founder of Heyday. “Together with Hootsuite, we will bridge the gap between physical and digital brand experiences by leveraging social and messaging channels as the anchor and golden thread of the customer journey.”

Improving Hootsuite’s services with AI applications

As the global leader in social media management with the largest customer base in the industry, Hootsuite will now be able to allow brands to fully leverage conversational AI to create a better customer experience.

This acquisition comes at a time where Hootsuite’s services are in much higher demand. The adoption and use of social media has increased dramatically since the start of the pandemic.

In its Digital 2021 report, Hootsuite found that over 4.2 billion active social media users are spending on average two hours and twenty-five minutes a day on social media.

Combining these findings with a study by Edison Research which found that 39% of social media users expect a reply from companies within sixty minutes, yet the average response time is five hours, Hootsuite recognised the need to incorporate AI with its platform.

Through Hootsuite’s combination of automation and AI, for the first time brands can now respond intelligently, with personalised responses at scale in real-time. 

Building on its acquisition of Sparkcentral earlier this year, Hootsuite’s acquisition of Heyday will improve its services through AI applications.

The acquisition of Heyday provides brands with the tools to foster more meaningful customer relationships through all stages of the buying journey.

Share

Featured Articles

IBM and Tech Mahindra Seek to Power Up Gen AI Adoption

Both tech giants are partnering to harness the power of IBM's watsonx to help enterprises accelerate Gen AI adoption and offer new governance capabilities

NASA's First Chief AI Officer Shows AI's Value Cross Sector

NASA's appointing of inaugural CAIO David Salvagnini marks a significant stride towards AI integration across various sectors

OpenAI: A Look at the AI Trailblazer’s Leadership Landscape

We take a look at the heads leading the world's most famous AI startup following the news Co-founder and Chief Scientist Ilya Sutskever's will depart

Who Are Microsoft's LLM Contemporaries?

Machine Learning

Beyond the Hype: Unlocking Real Business Value With Gen AI

AI Strategy

OpenAI Poised to Announce Google Search Competitor

AI Applications