Google Cloud’s new multiyear partnership with Cohere

Google Cloud and Cohere partner to “accelerate natural language processing (NLP) to businesses by making it more cost effective.”

Google Cloud, Google’s cloud computing services platform, and Cohere, a provider of cutting-edge natural language processing (NLP) services, have announced a multi-year partnership in which Google Cloud’s advanced artificial intelligence (AI) and machine learning (ML) infrastructure will power Cohere’s platform. 

Many of Cohere’s products will be developed and deployed on Cloud TPUs, Google’s supercomputers that are optimised for large-scale ML. This will enable Cohere to broaden access to advanced large language models (LLMs) and NLP to more small businesses and large enterprises alike.

“Leading companies around the world are using AI to fundamentally transform their business processes and deliver more helpful customer experiences,” said Thomas Kurian, CEO, Google Cloud. “Our work with Cohere will make it easier and more cost-effective for any organisation to realise the possibilities of AI with powerful NLP services powered by Google’s custom-designed Tensor Processing Units (TPUs).”


Dealing with huge quantities of data 

Organisations generate massive quantities of unstructured, text-heavy data. To help with these challenges Cohere, using Google Cloud’s technology, allows companies of all sizes to build products and services upon Cohere’s NLP models capable of understanding, processing, and generating language, similar to how humans communicate naturally. 

Additionally, with just a few lines of code, customers can fine-tune Cohere’s models with proprietary datasets and integrate them into their products through an API. Developers can now focus on building products and applications that can classify, summarise, and generate text.

“By partnering with Google Cloud and using Cloud TPUs, Google’s best-in-class machine learning infrastructure, we are bringing cutting-edge NLP technology to every developer and every organisation through a powerful platform,” said Cohere’s co-founder and CEO, Aidan Gomez, who co-authored the breakthrough paper ‘Attention is All You Need,’ which introduced the Transformer architecture that now defines NLP. “Until now, high-quality NLP models have been the sole domain of large companies. Through this partnership we’re giving developers access to one of the most important technologies to emerge from the modern AI revolution.”


Deploying NLP technology for more efficiency 

Headquartered in Toronto, Canada, Cohere was founded in 2019 by a pedigreed team including Aidan Gomez, Ivan Zhang, and Nick Frosst. 

The news of the company’s partnership with Google comes just after Cohere announced the general availability of Cohere’s natural language processing (NLP) platform. 

Created for developers by developers, the Cohere platform is deployed with a few lines of code and is designed to make it easy to experiment, customise, and deploy NLP technology into your stack. It provides developers access to large language models that read millions of web pages to understand the meaning, sentiment, and tone of the words we use.

“Paired with Google Cloud’s advanced AI infrastructure, we expect Cohere’s models will empower our customers to unlock even more opportunities and efficiencies,” said Naeem Talukdar, CEO, Contentfly.

The global NLP market is projected to be worth $2.53 billion by 2027, up from $703 million in 2020.


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